Pet Ecology Brands Inc. (PECD)

PET ECOLOGY Company Officers Robert Salluzzo, CFO, Dir., COO Alexander Schauss, Dir. Alexandra Fincher, Dir. Ralph J. Steckel, President, CEO, Chairman Weston Kirby, Secretary, Dir. Number of Employees 12 as of Sep 30, 2007 Florida Limited Liability Company PET ECOLOGY DIRECT, L.L.C. Filing Information Document Number L07000023661 FEI Number NONE Date Filed 03/02/2007 State FL Status ACTIVE Principal Address 201 ALHAMBRE CIRCLE, SUITE 501 CORAL GABLES FL 33134 Mailing Address 201 ALHAMBRE CIRCLE, SUITE 501 CORAL GABLES FL 33134 Registered Agent Name & Address C T CORPORATION SYSTEM 1200 SOUTH PINE ISLAND ROAD PLANTATION FL 33324 US Manager/Member Detail Name & Address Title MGR YESIL, ENGIN 201 ALHAMBRE CIRCLE, SUITE 501 CORAL GABLES FL 33134 Title MGR JONES, E. DENTON 2200 ONE GALLERIA TOWER, 1355 NOEL ROAD DALLAS TX 75240 Emel Yesil has voting and investment control over the shares listed as owned by Tricon Holdings. E. Denton Jones, also known as Denton Jones, has voting and investment control over the shares listed as owned by Texas Atlantic Capital Partners* * According to the State Of Nevada, Texas Atlantic Capital Partners has been in default since March 1, 2008. Douglas Howell has voting and investment control over the shares listed as owned by Howell Family Limited Partnership. Russell Horton has voting and investment control over the shares listed as owned by Cantey Hanger LLP. Marshall W. Dooley has voting and investment control over the shares listed as owned by Tempus Financial Inc. Dr. James Vrasic has voting and investment control over the shares listed as owned by Target Pension Benefit. E. Denton Jones has voting and investment control over the shares listed as owned by Cross Country Capital Partners LP** ** Delaware Corporation PEB is a defendant in a lawsuit filed in County Court at Law No. 1 in Dallas County, Texas, by a former employee of the Company seeking damages and other relief for an alleged breach of employment with PEB. The total amount of damages being sought by such plaintiff amounts to $160,000 of monetary claims, plus legal fees and costs. We believe that PEB has defenses to the claims involved, and that such litigation will not have a material adverse effect on us. PEB is a defendant in a lawsuit filed in District Court No. 48 in Tarrant County, Texas, by a third party alleging that $580,000 is owed pursuant to the terms of a promissory note of PEB. Our management believes there is no factual basis for the amounts alleged to be owed in connection with the note involved, and we have filed a counterclaim and third party action seeking monetary damages from the plaintiff and certain other individuals associated with the plaintiff who have nexus to the alleged claim. We do not believe that such litigation will have a material adverse effect on us. PEB is a defendant in a lawsuit filed in County Court at Law No. 3 in Dallas County, Texas, by a former employee of the Company seeking specific performance under an employment contract with PEB. The total amount of damages being sought by such plaintiff amounts to $250,000 of monetary claims, and the issuance of approximately 166,667 shares of our common stock (after giving effect to our recent reverse split). We believe that PEB has defenses to the claims involved, and that such litigation will not have a material adverse effect on us. On December 10, 2007 we received a subpoena from the Securities and Exchange Commission to provide information and potential testimony regarding an entity named Axium Technologies, Inc. a company that is unknown to Pet Ecology Brands Inc. or its management. The SEC has requested any documentation and correspondence the Company has with the entity noted as well as an additional sixty four organizations and individuals that were listed in the subpoena, seven of which are known to Pet Ecology Brands Inc. and include the following: · Our former investor relations firm and its president. · A former board member of Pet Ecology Brands Inc. · An investor in Pet Ecology Brands Inc. and corporate entities associated with that investor. Counsel has been in contact with the SEC attorney responsible for this inquiry. Further we are complying with the SEC’s request and are in the process of assembling the information being requested. Pet Ecology Brands, Inc develops, manufactures, and markets technologically advanced, earth-friendly products that are safe for pets, people and the environment. Our unique and innovative products are designed to enhance pet health care and maintenance, and to encourage ecological responsibility. We are proud to promote pet health and environmental awareness through better products and improved consumer education. COMPANY MISSION STATEMENT Since 1996, the mission of Pet Ecology Brands, Inc. (PEBI) has been to develop and manufacture technologically advanced earth-friendly products that are safe for pets, people and the planet. PEBI was formed to solve certain important aspects related to pet health care and maintenance while also addressing the public resources needed to deal with pet waste. First, PEBI was formed to address the issues of clay based cat litter that is building up in landfills around the world. According to the Bureau of Waste Management, approximately 8 billion pounds of spent cat litter is dumped into U.S. landfills every year - that's over twice the amount of disposable diapers. Moreover, clay-based products swell to 15 times their original size via water absorption, thereby exacerbating landfill capacities and resources even further. Simply put, the clay-based cat litter products that dominate the market are heavy, bulky, smelly when soiled (despite product claims to the contrary), non-biodegradable, and hazardous to the environment. The second problem PEBI was formed to address is the unhealthy weight gain experienced by many pets, principally dogs, in the U.S. and major city centers around the world. Today, dogs are fed fat rich food and treats, typically on overabundant, scheduled feeds. Such pets often get significantly less exercise than required to maintain and ideal weight and healthy condition under such feeding and exercise regimens. Such fat rich food and treat products when fed to dogs in a steady diet create very unhealthy pets that are subject to the same complications that people experience with significant weight gain via fat rich diets, especially when coupled with inadequate or little exercise, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. COMPANY WEBSITE http://www.petecology.com/ Corporate Offices: Phone: (972) 759-8080 Address: Pet Ecology Brands, Inc. 14822 Venture Drive Dallas, TX 75234 United States Of America ANALYTICAL PROFILE OF PET ECOLOGY BRANDS http://www.wallstreetresources.net/pdf/fc/PECB.pdf CONSOLIDATED FINANCIAL STATEMENT AND REPORT (3/31/06) https://www.otcstockinfo.com/repository/656475/656475_FR18.pdf PRODUCTS The first & only fat free dog treat on the market that meets the standards of the Department of Agriculture for U. S. consumers. K-9 Fat Free Treats are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. Our treats may be used to reduce consumption of other fat rich treats or food, and come in several flavors. K-9 Fat Free Treats are a great way to reward your dog with a healthy snack made with all natural ingredients. 100% Fat, Sodium & Cholesterol Free Dogs Love 'Em & So Will You! http://www.petecology.com/Pet-Care-Products-Store/product_info.php?products_id=1273 PEBI recommends our revolutionary, patented cat litter with the ability to help indicate Feline Lower Urinary Tract Disease (FLUTD). Scientific Professional Cat Litter is environmentally friendly and does not contain any sodium bentonite. Traditional clay-based cat litter contains sodium bentonite as the clumping agent. Once sodium bentonite clumps, it gains the consistency of cement. This presents a number of problems. Once in the landfills, these sodium bentonite based products do not break down and are creating an environmental problem. Further, cats tend to get the litter on their fur when they use the litter box. As reported in the Journal of Veterinarians and Humans[1], sodium bentonite in the litter, ingested by cats during the natural cleaning process, can cause blockages, dehydration, and prevent absorption of nutrients. Scientific Professional Cat Litter also contains a powerful odor control product, which is not enzyme based, as are most other odor control products, so it is safe and can be ingested by humans or animals without harm (although this is not recommended). Scientific Professional Cat Litter is clumpable, 100% flushable and ecologically safe for pets, people, and our planet. http://www.petecology.com/Pet-Care-Products-Store/product_info.php?products_id=1274 COMPANY STOCKCHART http://stockcharts.com/c-sc/sc?s=PECB&p=D&yr=0&mn=6&dy=0&id=p98209470351&r=4.... Outstanding Shares 13,990,623 as of Sep 30, 2007 Authorized Shares 200,000,000 as of Sep 30, 2007 Number of Share Holders of Record 217 as of Sep 30, 2007 Float 6,632,715 as of Sep 30, 2007 FINANCIAL STATEMENTS AND FILINGS http://www.pinksheets.com/quote/finance.jsp?symbol=PECB Transfer Agent Information If you have questions about stock certificates, address changes, registration changes or other shareholder matters, please contact our transfer agent: Transfer Online, Inc.™ 317 SW Alder Street, 2nd Floor Portland, OR 97204 503-227-2950 503-227-6874 www.transferonline.com [ Thank you and Good Luck To All PECD Shareholders. 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