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Last Post: 8/18/2011 10:54:36 AM - Followers: 1 - Board type: Free - Posts Today: 0

Penny Stock News And Press Releases                   

                                                    News and Press Releases should only be from penny stocks under $5!!
                                                    No stock pumps allowed!!
                                                    No charts allowed!!
                                                   No rude behavior allowed!!
                                                  All posts that are not News and Press Releases will be deleted!!











                                         Want your Press Releases to get noticed?          
Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is the kite. But if your kite doesn't have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier - it has very little chance of getting off the ground. But if all theses elements are in place - a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon.. You should remember the following when sending out a press release.
  • An interesting, quality, newsworthy product that the media (and its audience) will find merit in; 
  • A concise, articulate media release or story pitch - not a glorified ad - detailing the benefits of your product/business/website and what effect it will have for it's users; 
  • A supply of media "supportives" - product photos (digital & hard copy), possible review samples, etc.; 
  • An extensively researched media list detailing all applicable media outlets whose editorial profiles match your product/business profile. Here's an important detail -- the targets of your pitch should be "name-specific" not just "title-specific" media contacts. By that I mean the media market research you compile should give you particulars like Sally Jones-Cooking Editor not just Tribune Newsroom or Managing Editor; 
  • A solid, trustworthy media contact vehicle that gets your release/media kit directly into the hands of the appropriate reporter/editor/producer and allows them to respond easily to your pitch. (As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of untargeted media outlets with little or no results.) Research to find out the preferred method of receipt of your media targets - don't just assume an email will suffice. Whether it's by snail mail, email, fax or phone calls, the media can't run your story if they don't hear about it. For one reason or another, some media may decide not to include your product/business in a placement -- but don't let them say they weren't made aware of it; 
  • Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media outlets can't immediately respond to an initial pitch due to tight editorial deadlines and the time it takes to wade through a multitude of similar media pitches. I have found, without question, that the media interest continues to increase as you re-introduce the pitch and gently "rattle the media cage" over the course of the next several weeks/months; 
  • Some sort of media tracking capabilities -- whether it's your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having "hard copies" of the placements generated by your PR campaign can be invaluable in the further marketing of your business/product. Media placements are a unique validation of the market acceptance for your business/product and can help you convince new customers of that fact.




#36   Veteran Business Leader Jose Mejia Appointed to Star BionicBoy 08/18/11 10:54:36 AM
#35   News out for SDVI.. BionicBoy 08/03/11 11:39:49 AM
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#32   Treaty Energy Reports Drilling Rig Arrived in Belize BionicBoy 07/27/11 01:05:16 PM
#31   Good STAU news.. A Tweet for you!! BionicBoy 07/26/11 05:24:20 PM
#30   STAU More Good News Coming MartvanderVelde 07/26/11 04:58:59 PM
#29   Universal Bioenergy Announces Filing of Its Annual Report BionicBoy 07/26/11 02:20:33 PM
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#3   SDVI stop sign removed on OTCMarkets.com after 1st BionicBoy 07/25/11 09:31:34 AM
#2   SDVI Nice News... MartvanderVelde 07/25/11 06:58:24 AM
#1   SDVI Provides Business Update and Progress for 2nd BionicBoy 07/24/11 04:07:46 AM
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