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Meg Athletic Corporation (fka MEGJ) RSS Feed

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Posts (Total)
268
Created
01/14/05
Type
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The Company Meg Athletic Corporation (OTCPK: MEGJ) designs, sources and markets men's and women's sportswear under the Meg Athletic trademarks. Meg Athletic is a premier apparel company closing the gap between sports based apparel and casual-lifestyle apparel. Incorporating a unique sports casual element, Meg Athletic is firmly planting itself into current fashion trends. Originally conceptualized to incorporate a characteristic of the sporting genre, Meg Athletic became more in tune with fashion conscious sports fans, while encompassing the sense of fashion that has pushed the sports and leisure lifestyle apparel market to surpass $6 billion in annual sales. The company shifted its focus from hockey to soccer apparel in order to capitalize on this fast growing segment of the market. The strength of Meg Athletic Corp. is its ability not only to be on the cusp of fashion with its designers and fashion sense, but to pique the interest of some professional athletes, specifically from the fastest growing sport in the world -- Soccer. With endorsement contracts in place with some of the premier soccer players around the world, Meg Athletic is able to utilize profile players to introduce their new marketing and promotional campaign. Meg Athletic Products Meg Athletic offers accessories, footwear, and soon to be fragrances through a number of domestic and international licensing agreements. The company is currently focused on developing soccer centric sporting apparel for the general consumer. Meg Athletic sells its merchandise to major retail chains in the United States, Canada, Europe and Asia. An international campaign for Meg Athletic has been completed to unveil their Spring and Summer line for 2005 and will begin launch in the early part of 2005. As with most sports specific apparel lines who face transitional growth problems, due to being entirely too sport-specific, Meg Athletic has encompassed the purity of every sport to create a brand that is prominent in quality and creativity. Marketing & Distribution Realizing that casual loungewear is becoming more and more socially acceptable, Meg Athletics has spent most of its resources building a brand that stands out in the sports and casual marketplace - a brand that unifies the great attribute of athleticism with the grace of style - a brand that absorbs the inspiration of greatness and excitement that motivates these designers to continually create apparel that feels as amazing as it looks. Soccer is the most watched sport in the world and the fastest growing sport in North America. The U.S. soccer market has grown more than 10 fold in revenue since before the 1994 World Cup, soccer officials say. In 2002, over 28.8 billion viewers watched the FIFA 2002 World Cup of Soccer, with this expected to increase for the 2006 FIFA World Cup. Women's soccer is the fastest growing category in team sports. The Calgary Wildfire players wear Meg Athletic trademarked apparel, which is pictured above. Meg Athletic has developed unique distribution channels both within the United States and internationally. The management of Meg has a great wealth of knowledge as it pertains to the retail and wholesale clothing industry. The relationships with domestic and international distributors will open doors to the product that would not have been otherwise viable. Meg will incorporate unique distribution channels to retail and wholesale the apparel into North America and Europe. Strategic Partners Meg has developed excellent and exciting relationships with various national and international athletes that have committed in the marketing and promotion of the MEG apparel line. The fashion cognizant styles and designs of the company has attracted many professional athletes. Most recently, Meg announced the continued endorsement of star forward Kevin McKenna, of the Hearts Football Club in the Scottish Premier League. McKenna has tallied over 20 goals since coming to Scotland in March of 2001. McKenna has helped Hearts reach the League Cup semi-final in February of 2003, as well as top 3 finishes in the 2002/03 and 2003/04 season play. By having Soccer superstars don the Meg brand, instant visibility and recognition is gained, resulting in increased exposure for Meg's marketing and promotional campaign. By having Kevin McKenna and Dwayne De Rosario, currently with the San Jose Earthquakes of the Major League of Soccer (MLS) endorse and help promote the Meg apparel line will surely help Meg Athletic become a winner. De Rosario has been a member of several winning MLS championship teams and was also the 2001 MLS Cup MVP and the 1996 CONACAF Golden Boot Award winner. Meg has incorporated a vision that encourages input from the stars that support the brand. Meg has incorporated designers that will ensure Meg will remain on top of fashion trends, with a flare for styles and designs that will ensure capturing of the imagination of fashion aficionados. Management Team Harvey Panesar, Chariman, President and Co-Founder. Panesar has an extensive experience of over 10 years in wholesale and retail in the apparel market. Panesar initially entered the apparel market wholesaling high-end Italian fashions and leather goods internationally, where he continues to maintain solid relationships with various distributors. Panesar has been acting as a consultant in the last few years to a variety of companies, however has continued his relationships with these distributors. Over the last few years, Panesar has worked in the retailing of high-end casual clothing and has been lucky enough to develop more contacts that will continue to aid in the growth of Meg Athletics Corporation. Panesar's retail and wholesale contacts extend throughout the United States, Mexico, UK, several parts of Europe and India. Reynoudt Jalink, member of Advisory Board. Jalink was regional sales manager with Umbro for 10 years. While at Umbro, Jalink was the number one sales leader for five years and increased sales for his region 350 percent during his ten year period there. Jalink was territory manager for Rival and while there, developed their brand from inception to the leading hockey apparel brand. Jalink has coached numerous top level amateur soccer teams. Jalink's contacts in the soccer industry are second to none. Meg Athletic's objective is to continue to attract the top industry designers and marketing executives to the MEG management team and leverage management's extensive industry knowledge and relationships. The Future Meg Athletic Corporation is anticipating great growth from its offering of unique apparel. The strengths of the company are highlighted by management and the design team. The management of Meg has a great wealth of knowledge as it pertains to the retail and wholesale clothing industry. The relationships with domestic and international distributors will open doors to the product that would not have been otherwise viable. With the mix of management, distribution and marketing campaign - with the aid of superstar athletes, the other piece of Meg's successful formula will be the design team. Meg is anticipating inimitable growth for the upcoming year, with the launch of the Spring and Summer 2005 line. With the responses that has been received for the Meg line, the company anticipates significant growth in 2005. Symbol: MEGJ Exchange: OTCPK Shares I/O: appx. 41 million Est. Float: appx. 10 million 52 Week Range: $0.05 - $0.30 Contact Information Investor Relations, Market Pulse Toll Free: 800.290.8935 Email: info@market-pulse.com Web Site: www.megathletics.com Latest News: MEGJ News Recent Developments: January 10, 2005 - Meg Athletic Corporation Announces Continued Endorsement of Scottish Soccer Star Get the Full Story December 15, 2004 - Meg Athletic Corporation Pleased to Announce the Endorsement of International Soccer Star Get the Full Story December 13, 2004 - Meg Athletic Corporation to Unveil Spring and Summer Line 2005 Get the Full Story November 16, 2004 - Meg Athletics New Name for Kewl International; Reflects Shift From Hockey to Soccer Apparel Get the Full Story
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