The Group is a renowned developer and publisher of mobile games with a strong global presence and international customer base. The Group has its headquarters in Singapore with regional offices in the United States, Hong Kong, mainland China, Canada, Japan, South Korea, Thailand, Belarus, Indonesia, the Philippines and the United Arab Emirates, and users from over 200 countries and regions around the world.
The Group offers free-to-play mobile games in 21 different languages which have garnered critical acclaim and won prestigious awards. Right from the start, the Group has aggressively pursued the global market. Its strategic direction and plans have always focused on achieving the goal of becoming a global leader in the gaming industry that produces games loved by players around the world. Embracing our corporate spirit of "Innovators at Work, Gamers at Heart", the Group is dedicated to creating high-quality and enjoyable games that will stand the test of time. Over the years, our continuous innovation to produce enduring products, and the effective execution of our strategies and plans, have enabled us to overcome the challenges of a fast changing industry and volatile market conditions.
As at 31 December 2018, the user community of the Group consisted of approximately 620 million registered players around the world, with a total MAU (monthly active user) of over 19 million. For the year, 46%, 27% and 23% of the Group's total revenue were generated from Asia, North America and Europe respectively.
In March 2016, the Group released a real-time war strategy game, Lords Mobile. It combines distinctive game design, compelling real-time gameplay, beautiful graphics and frequent updates, all of which contributed to the game's worldwide appeal. As at 31 December 2018, the game has attracted 180 million registered users and Monthly Active Users (MAU) surged to 13 million. Lords Mobile attracted high ARPU players, propelling its revenue to unprecedented heights. Accroding to App Annie, Lords Mobile maintained its position as the top-grossing war strategy game worldwide for 19 consecutive months, and was constantly among the top 10 grossing mobile games on iOS and Goolge Play. According to Sensor Tower, Lords Mobile topped the overseas mobile game by Chinese publishers in 2018. As at 31 December 2018, the game ranked among the top 5 in 49 countries and top 10 in 81 countries on Google Play; and ranked among the top 5 grossing games in 18 countries and top 10 grossing games in 45 countries on iOS. Lords Mobile has won numerous awards. After winning the remarkable "Android Excellence Game of 2017" awarded by Google Play, Lords Mobile was nominated for the "User's Choice Game of 2018". Lords Mobile was also selected as the "Most Popular Game 2018" by "Toutiao", and "Top 10 Most Popular Game Overseas" and "Top 10 Most Popular E-Sports Games" at the 2018 China Game Industry Annual Conference.
Castle Clash is a fast-paced tower defense game launched in 2013, Most commendably, Castle Clash continued to maintain its popularity with a large and robust user base, and contributes over US$10 million in average monthly gross billing almost six years after it was first released. The Group has successfully extended the lifespan of the game by regularly introducing new features, consistently providing industry-leading customer service, and building a large community of loyal gamers around the world. According to App Annie, Castle Clash ranked among the top 20 in 30 countries on Google Play and in 7 countries on iOS on 31 December 2018.
After experiencing high growth and being widely recognized, the Group leveraged its global reach in R&D and operation, and continues to seek worldwide partners in an aim to achieve state-of-the-art gaming quality, player experience, revenue level, etc.