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This website has a looong way to go before it will ever be relevant IMO. Their Alexa ranking is woeful, I had a little blog a few years back that no one ever read that has a higher Alexa ranking then mybrightmountain.com
Wouldn't surprise me to see awareness and share selling to be the primary source of income for awhile, much like TAGG who's website had an equally as poor rating before their promo kicked in, now their website actually gets some pretty solid traffic.