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Jul 11, 2012
Frozen Food Gift Group Corporate Profile
COMPANY PROFILE
Frozen Food Gift Group Inc. (FROZ), also known as www.SENDaSCOOP.com, is the only publicly traded company that sells specialized ice cream gift products via the internet for delivery anywhere in the United States. SENDaSCOOP.com is the first and only company to manufacture, assemble, sell, ship and deliver complete ice cream party gift packages throughout the United States. A completely untapped gift category, ice cream is purchased by 92% of U.S. households and is an industry game-changer that will stand out amongst the more traditional offerings such as gift baskets, fruit, candy, steaks, popcorn, and flowers.
INVESTMENT OBJECTIVE
FROZ has secured $300,000 in seed capital and $5,000,000 in equity commitments.
FINANCIAL INDICATORS (as of June 30, 2012)
FROZ – fully reporting on the OTCBB
Share Price - $0.05
Outstanding – 130 M
Authorized – 20B
Market Cap - $5M
Avg. Volume – TBD
High volume Day – TBD
52 Week High /Low: $ 0.05 / $ 0.05
OBJECTIVE
The Company's vision is to be a premier online food gift company as recognized by current and potential customers, employees and shareholders. Our mission is to provide businesses and consumers with a unique and exciting gift choice that allows them to leave a positive and memorable impression on their clients, colleagues, friends and relatives. SENDaSCOOP.com intends to capitalize on the well-established successes of both the gifting and ice cream industries by combining them into one exceptional offering. Through the development of its own ice cream products, virtual store-front via the internet, business-to-business sales channels, and aggressive direct-to-consumer marketing strategies, as the only publicly traded ice cream gift company, SENDaSCOOP.com's goal is to leverage its position and extensive marketing experience to achieve 10% market share within five years.
OPPORTUNITY
The proliferation and efficiency of the internet has opened a significant opportunity for smaller companies such as SENDaSCOOP.com to compete with larger competitors on a much more level playing field than at any time in the industry's history. Larger companies previously enjoyed huge advantages due to their ability to absorb the heavy costs of printing and mailing hard-copy catalogs, whereas the internet allows us to market our products with excellent cost efficiency.
Americans love ice cream: We consume 23.3 quarts of ice cream, ices, and other frozen dairy products per person annually, spending roughly 20 billion dollars a year on this product alone. In February 2011, Topstockanalysts.com reported the number two item American's spend their disposable income on is gifts - averaging $1067, or 2% of total income, per household each year. Enjoying ice cream and buying gifts are activities that virtually every American regularly partakes in, regardless of social status, income, or ethnic background.
The concept of combining these two industries into one unique offering positions SENDaSCOOP.com to differentiate itself from its competitors and seize a tremendously attractive opportunity. Imagine receiving a package at your office or residence, and it contains something totally unexpected: perfectly frozen, delicious ice cream, sure to bring a smile to virtually every recipient.
The opportunity in gifting ice cream is two-fold:
Business-to-Business. FROZ intends to focus a large portion of its resources on development of corporate gifting accounts. The ability to customize our cakes with a corporate logo or image makes a gift from SENDaSCOOP.com not just a delicious and fun food gift, but also a powerful branding vehicle. Further, manufacturing its own high quality products puts the company in a prime position to leverage the wholesale marketplace as well.
Direct-to-Consumer. Birthdays, Valentine's Day, and Mother's Day are just a few of the occasions that make SENDaSCOOP.com an ideal gift option for individual consumers. College students away at school and active military members who are sorely missed by their families receive care-packages, and what could be more caring and delicious than ice cream? Aggressive direct-to-consumer marketing campaigns, including radio, internet, email, direct mail, couponing, and discounts for referrals and repeat customers can combine to make the SENDaSCOOP.com gifting brand a household name.
RECENT EVENTS
4/30/12
Frozen Food Gift Group, Inc. dba SendaScoop.com became fully reporting on the OTC Bulletin Board.
7/01/09
Send Ice Cream, LLC was acquired in a cashless transaction.
6/2005
Send Ice Cream, LLC launched www.IceCreamGift.com and began shipping ice cream gifts.
