02/08/2017 By having their sales and marketing communications integrated with the FISION platform, they are realizing numerous benefits:
- Easier and more efficient brand distribution and sales enablement across a large, distributed enterprise
Consistent brand messaging and regulatory compliance
50%-100% gain in salesforce efficiency
300% increase in marketing labor efficiency
Visibility into sales and marketing performance of people and materials down to the local level
Better business decisions based on actionable, real-time data and analytics
ROI typically in less than 90 days from launch
So Uniquely Powerful, its Patented
FISION is ending 2017 with more than 65,000 users across 21 countries, servicing enterprise clients in the healthcare, hospitality, financial/insurance, software and technology industries.
The company’s annualized recurring revenue under contract doubled year-over-year as of January 2018. Recurring revenue now represents more than 70% of its overall revenue, with the one-time setup fees representing the balance.
Gross margins expanded to 82% during the course of the year. FISION’s cloud-based SaaS revenue model is inherently scalable, with low capex requirements that provide strong leverage in its model. Along with a number of major engagements that are entering full deployment, the company expects these healthy margins to support positive cash-flow in the latter half of 2018.
“While our growth is still in the early stages, the foundation we’ve established as a small, Minneapolis-based company in terms of our marquee global customers, industry partners, and patented, award-winning technology is truly phenomenal by any measure,” said Brown. “We are well on course for strong, profitable growth.”
The Year Ahead
Company management anticipates the customer deployments currently underway will keep FISION on track to realize significant gains in recurring revenue in the first quarter of 2018. They see this momentum continuing to build throughout the year as new customers come online, and existing customers expand their deployments of FISION and our new Volerro offerings.
“When I reflect on how far we have come over the last year, and how much further we will go in the next, I couldn’t be more excited and optimistic,” said Brown. “Now that we have successfully transitioned to winning large enterprise customers, we are seeing unprecedented opportunity on a global scale.
“Our active sales pipeline is approaching nearly $16 million in total contract value. Given how we have several major deals in the later stages of contracting, we’re confident we will close a significant portion of this pipeline in 2018. As our momentum continues to build, we see the pipeline being replenished and expanding with new major enterprise prospects as well as intra-customer expansion opportunities.”