Firelight Corp. is a Canadian company with important U.S. connections in the golf industry.
Butch Harmon, reknowned golf coach to Tiger Woods, Mark Calcavecchia and many others chose Firelight (FRL) over U.S. competitors as his partner to produce and market a series of golf training tapes called "Butch Harmon's Ultimate Golf", which were first advertised in the May 2001 issue of Golf Digest Magazine. Also advertised in that issue was Firelight's "Putting Insight" practice mirror developed by Harmon and marketed by Firelight.
Firelight has inked a marketing deal with Golf Digest magazine, the largest circulation golf magazine in the world, and tapes have begun selling from the ad, the internet and through number one golf wholesaler The Booklegger. Additional ads will appear in upcoming Golf Digest issues. Also, a training tape made with Beth Daniels has already been purchased for use as a sales premium by Exxon, and Buick and Accura have expressed similar interest.
Interest from the UK, Japan and Asia is very strong and alliances are being worked on.
Another Harmon swing training device will be marketed through this alliance. See information at
The company intends to become listed on NASDAQ in due course and is currently traded on the Canadian Venture Exchange (CDNX) under the symbol FRL.
The partnership between Harmon and Firelight is working very satisfactorily for both parties and initial sales of the video series and Putting Insight have been very encouraging.
The company is actively seeking alliances with other participants in both the golf industry and other recreational arenas. Do your own due diligence, of course, but be sure to examine this as yet relatively unknown marketing business which has a small float and is quite tightly held.
Visit Firelight's website at http://www.firelight-corp.com
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And Butch Harmon's site http://www.harmonvideos.com