Firelight Corp. (FRL)

[Ducimus]

This is only a test. Sorry.

[dvinge]

Latest 3 years later
Firelight Corporation Announces Joint Venture With Auten Interactive to Produce 'Classic Patterns' Television Series
10/28/04

EDMONTON, Alberta, Oct 28, 2004 /PRNewswire-FirstCall via COMTEX/ --
Firelight Corporation (TSX Venture: FRL; OTC Pink Sheets: FLGHF) announces that it has reached an agreement with Auten Interactive to form Classic Patterns, LLC, a joint venture to produce the bass fishing television program, "Classic Pattern
s"(TM), and to develop and distribute instructional videos and other products based on the Classic Patterns(TM) television program. Auten Interactive is currently in production on its third season of Classic Patterns(TM) to be broadcast on The Outdoor Channel during the first and second quarters of 2005.

Auten Interactive is the video production company of Mike and Becky Auten of Benton, Kentucky. Mike Auten is one of the leading participants in the ESPN Bassmaster(TM) bass fishing tour. Mr. Auten is also a nationally-known outdoor and fishing videographer and producer, with numerous credits. The Classic Patterns(TM) television program and all of the video products related to Classic Patterns(TM) feature the top bass anglers in the United States. Among the anglers scheduled to appear this season are Kevin VanDam, Gerald Swindle, Rick Clunn, Mike Iaconelli, Kelly Jordon, Skeet Reese, Marty Stone, and Tim Horton.

Firelight Corporation is a communication, marketing and media company with offices in Edmonton, Alberta, Canada and Houston, Texas, specializing in premier products that enhance the outdoor lifestyle. Through the use of high profile personalities in the fields of golf, fishing and baseball, Firelight produces programs, instructional videos and distributes products that ignite customers to become better and more active participants in the outdoor experience. In addition to the joint venture with Auten Interactive, Firelight has an exclusive arrangement with world-renowned golf instructor, Butch Harmon to produce instructional golf videos. Firelight is in the process of producing a sequel to "Butch Harmon's Ultimate Golf" series, recently named the "Best Overall" instructional golf video by Travel and Leisure Golf Magazine.

Firelight is also engaged in a number of other sports-related joint activities with Octagon Worldwide Limited, the second largest sports management company in the United States. Giff Breed, Managing Director of Octagon Golf & Outdoors in Richmond, Virginia, stated, "We are excited about working with Firelight on Classic Patterns(TM) and other outdoor projects. All of the anglers who have committed to appear on Classic Patterns(TM) during its upcoming season are clients of Octagon Worldwide and are some of the top ranked anglers in the world. Firelight's commitment to producing quality outdoor products now and in the future is an effort we expect to support for many years."

Jay D. Haber, Chairman and Chief Executive Officer of Firelight, said, "We are excited to partner with Mike Auten and Auten Interactive in the production of bass fishing television programs and video products. Mike has established a wonderful product with the Classic Patterns(TM) program and we hope to assist him in expanding the scope of Classic Patterns(TM) products." Haber added, "Bass fishing is one of the fastest growing sports in the United States, with approximately 32,000,000 participants, and it represents a unique opportunity for Firelight. Our ongoing relationship with Octagon Worldwide Limited is expected to produce many more opportunities for us to develop projects and products for the golf, baseball and other sports markets."

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks associated with Firelight's business, its competition, its financing and the completion of certain transactions under consideration by Firelight, as detailed in Firelight's filings with SEDAR.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

SOURCE Firelight Corporation

Brad Hope, Vice President of Firelight Corporation, [phone] (FLGHF FRL.)

Copyright (C) 2004 PR Newswire. All rights reserved.

[murag]

Latest NR from FRL . . .a company in the making, folks!

'Firelight Corporation announce further progress and sales revenues
July 18, 2001— Firelight Corporation is pleased to announce strong sales of the Butch
Harmon 'Ultimate Golf' video series for the first two weeks of July. Total sales revenues for
the video sets plus DVD's via the 1 800 series telephone numbers, The Booklegger and the
web site, located at www.harmonvideos.com, now total approximately $250,000 of which
approximately half was derived since July 1st.

The bulk of the sales to date have been high margin, direct marketing which have shown a
very positive, increasing trend. Retail distribution sales, which take longer to initiate, are
expected increase substantially in the near future. Further sales initiatives are currently
active. Beginning this week, in conjunction with The Booklegger Corporation, some 12,000
promotional flyers will be issued to golf clubs and pro shops across North America
advertising the video set. Firelight anticipates a good sales response from this targeted
audience. The Company's TV advertising campaign on the Golf Channel, which has
produced excellent results, will be extended to other channels in the near future when the
necessary analysis of sales results to date by geographical area has been completed. The
Company placed a full-page advertisement in a prominent position in the Official publication
for The British Open tournament, which takes place 17th/22nd of July. The first print run
for this comprehensive guide to the Championship is over six hundred thousand copies and
the publication is currently available in bookstores throughout North America in addition to
many hotel and airline locations.

Progress on the soon to be introduced 'Putting Insight' training aid continues apace.
Anticipated launch for this new product is August 2001.

With the naming of Butch as Number One Coach of the Year by Golf Digest has come
added excitement and enthusiasm amongst distributors vying for Firelight’s product lines.
Many other global sales initiatives are currently in progress and Shareholders will be notified
on a regular basis as to their results.

The goal of Firelight Corporation and Butch Harmon is to create a broadly based golf
media company providing not only the highest quality videos and training aids but to
simultaneously develop an involvement in all aspects and routes of promoting the game on a
global basis. The company’s mission is to provide unparalleled quality and service to the
golf playing community, while constantly striving to increase, and maintain, exceptional
shareholder value via strong revenue and asset growth. Shareholders, or other interest
parties with questions regarding this news release, or other matters are urged to contact the
company, toll free at 888-465-3995 or Investor Relations at toll free at 888-945-4770. '

[murag]

We understand Butch Harmon's "Putting Insight" putting training mirror will be on the market by the end of July/01. Interested parties will want to review the Firelight Corp. (FRL) threads on SI and RB as well.

[murag]

Well, Butch Harmon has recently been interviewed on The Golf Channel, mentioning the training video series and generating a bulge in sales. He is on the front cover of the August '01 issue of Golf Digest and talks about the training tapes in the published interview.

[murag]

A couple of days after making my original post on Firelight Corp. I received my training
videos ("Butch Harmon's Ultimate Golf"). These marvelous training
videos boil The Short Game, Power, and Course Management down to the most easily
understood key elements of technique I've ever seen . . . and I've read a lot of golf
magazine tips and watched The Golf Channel experts ad infinitum trying to improve my
mediocre game over the years! The Harmon videos are just so elegantly simple! None of
that "2 knuckles, 3 knuckles" stuff. Just where to place the club and how to swing it plus
some startling stuff on club selection for common tough situations. Then, the "Course
Management" video shows you how to make common sense shots. They're just wonderful.
If you're a golfer you want to order them, whether you buy the stock or not!