Stock Symbols 
TSX-V BABY 
OTC BABYF
Tel-Aviv based startup Else Nutrition was established in 2018, following years of R&D.
It creates novel, plant-based nutrition products for the infant, toddler, children and adult markets.
Its revolutionary 100% plant-based non-soy alternative to dairy-based baby formula received the
"Best Health and Diet Solutions" award in the Global Food Innovation Summit in Milan in May 2017.
Else's three Israeli co-founders, Hamutal Yitzhak, Uriel Kesler and Michael Azar,
are veterans of the infant nutrition industry, including Materna (acquired by Nestlé), Abbott Nutrition, and Promedico.
click for video---->Else Nutrition Disrupting the Infant Formula Industry
Learn more about Else Nutrition at www.elseformula.com
For further information, please contact:
Hamutal Yitzhak, CEO of Else Nutrition
hamutal@elseformula.com
click for video-----> INTERVIEW WITH CEO/FOUNDER OF ELSE NUTRITION
VISIT ELSE ON FACEBOOK
Current status
Cow milk protein is almost exclusively the only protein source for the entire baby formula industry for 100 years.
The Opportunity
Creating an alternative for an $83 billion well-educated and ‘wanting’ market:
100% Plant-Based
Non-Dairy
Non-Soy
Hormone-free
Gluten-free
Non-GMO
Tastes great
Patented baby formula from two plants (100% plant-based)
Meets the nutritional golden standard composition values of breast milk
No external addition of macronutrients
Free of antibiotics, gluten, hormones, GMOs
Clean Label & Minor ecological footprint
Medically-endorsed by leading pediatric experts
100% Plant-based nutrition
Perfect for toddlers (12-36 months) as a real alternative to
dairy-based baby formulas, also providing a solution for
lactose intolerance and other sensitivities preventing
babies from the benefit of existing product lines.
Leadership Team
Hamutal Yitzhak
Co-Founder, CEO, Director
Former Head of Infant Nutrition at Abbott Labs Israel BSc Psychology and General Science MBA Marketing
Uriel Kesler
Co-Founder, COO, Director
Former GM PL Infant formula) (Promedico Healthcare Group) Bsc Economics
Michael Azar
Co-Founder, CTO
Former CEO & Chief Food Technologist at Materna Infant nutrition production expert
Reuben Halevi
VP Sales Operation
Former Senior Exec at Retalix (NASDAQ:RTLX, acquired by NCR 2012) Retail, e-commerce & marketing technology exper
Shay Shamir
CFO & Company Secretary
Former CFO at Atlantium Technologies, Past roles at SuperCom and Ernst & Young. BA Accounting, CPA, MBA
Barak Orenstein
Director of Marketing, Digital
Former CMO at AHAVA, past Brand Director at Sodastream, L'Oreal and Danone, 15+ years of Consumer Goods Marketing, BSc Biology, MBA in Marketing
Fabiana Bar-Yoseph
Director of Clinical Development, Regulatory and Scientific Affairs
Former Clinical Development Director and Infant Nutrition R&D Director at Enzymotec, PhD in Medical Science
Elliot Mendel
Israel Operations Manager
Former Junior Product Manager at Mercedes Benz Israel, BA in Economics
Advisory Board
Dr. Jon A. Vanderhoof
Former Vice President, Global Medical Affairs at Mead Johnson Nutrition. Pediatric gastroenterologist at Boston Children's Hospital, Senior Lecturer in Pediatrics at Harvard Medical School.
Katie Kaswell Former Vice President of Marketing at Plum Organics Baby Foods, Formula and Snacks. Health-Supportive Chef.
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Prof. Raanan Shamir Professor of Pediatrics, Sackler Faculty of Medicine, Tel-Aviv University. Chairman, Institute of Gastroenterology, Nutrition and Liver Diseases, Schneider Children's Medical Center. Past President of ESPGHAN
– European Society for Pediatric Gastroenterology Hepatology and Nutrition.
LATEST INVESTOR PRESENTATION
LATEST FINANCIAL REPORT Q2 2019
Press releases of note:
November 27/2019
November 25/2019
November 11/2019
October 31/2019
October 28/2019
October 23/2019
October 18/2019
June 26/2019