9426 Dayton Way
Beverly Hills, CA, 90210
Davi Luxury Brand Group, Inc. develops, licenses and markets luxury skin care products founded by Carlo Mondavi, grandson
of American Icon Robert Mondavi, using the antioxidants found in wine and grapes. The company markets skincare products
under the "Davi Skin" and "Davi" brand names. The products currently are provided as amenities at prestige hotels and as first class
in-flight airline amenities. The company's goal is to also market its branded skincare products through upscale department stores,
specialty retailers, prestige resorts, salons and spas, on cruise ships, and through airline duty-free shops. The company's skincare
products contain minerals, vitamins and nutrients that are found in a by-product of the wine making process called the pomace.
Planting techniques at select vineyards produce deeper vines with a lower yield of grapes per vine.
After processing, these grapes yield higher concentrations of minerals, vitamins, and nutrients than grapes from other vineyards.
Additionally, the uniquely long maceration process to which these grapes are subjected, yield polyphenols in relatively high quantity.
Polyphenols are the free radical scavengers that, among other things, help to protect collagen and elastin fibers and prevent
the destruction of hyaluronic acid in the skin. Management believes that the use of this pomace will allow for the creation of
skin creames that can help fight the natural aging process of the skin.
Davi Luxury Brand Group, Inc. (“we,” “us,” “our,” “DAVI”, or the “Company”) was incorporated in the State of Nevada on July 26, 2007. We have developed and are expanding our skin care line/cosmetics business based on a series of grape and botanical-based luxury branded skin care products marketed under the “DAVI”, “DAVI SKIN” and “DAVI NAPA” brand names. Directly, or through our licensees, we have developed and currently market a line of high quality skin care products that are sold as prestige products principally through high-end distribution channels to complement the prestige images associated with the DAVI, DAVI SKIN and DAVI NAPA brands. We are currently targeting high-end retail stores, luxury hotels, and in-flight and duty-free shops of global luxury airlines in order to establish our brand as a luxury product used in first class locations. Our goal is to expand the targeted scope of our sales efforts with respect to upscale department stores and specialty retailers. In addition, our Le Grand Cru collection of products are available for sale through our www.daviskin.com website, and we expect to offer additional products online throughout fiscal 2014.
On September 4, 2012, we entered into a Brand and Trademark License Agreement (the “LGHH License Agreement”) with LG Household and Health Care, Ltd. (“LGHH”). Under the LGHH License Agreement, we granted LGHH an exclusive license to manufacture, sell, market and distribute in Korea, Japan, China and other Asian markets DAVI branded skin care, cosmetics, hair care and other products including the right to develop retail outlets and other commercial ventures in the Asian-Pacific region. LGHH commenced sales of DAVI products in fiscal 2013 with the opening of four new DAVI retail stores in Seoul, Korea that are dedicated to the sale of DAVI branded skincare and cosmetic products. Under the 10-year LGHH License Agreement, LGHH has agreed to pay us a royalty based on the annual net sales of DAVI branded products that it sells in the licensed territory. The royalty rate varies from the mid single digits to low single digits. During fiscal 2013, we collaborated with LGHH's research and development team to create a new skincare product line utilizing LGHH's advanced technology along with our exclusive Meritage™ Blend and the patented Phytosphere technology - "Phyto-Meritage™" that we use for our products. A full line of these skin care products has now been developed and commercially released in Asia, as well as, in the U.S. on our www.daviskin.com website. The LGHH License Agreement grants LGHH the right to commercialize DAVI branded women's and men's skincare and cosmetics, including the development of retail outlets and other commercial ventures, in the Asian-Pacific region.
LGHH commenced sales of DAVI products in fiscal 2013 and, as of the date of the Quarterly Report, has five DAVI retail stores in Seoul, South Korea that are dedicated to the sale of DAVI branded skincare and cosmetic products. We have been informed by LGHH that it anticipates opening at least three more DAVI retail stores during 2014 in South Korea.
AS = 75Million
OS = 13.2 Million
CEO : PARRISH MEDLEY
Mr. Medley was previously employed as President, Chief Financial Officer & Director by Regal Group,
Inc., President, Chief Executive Officer & Director by UHF Logistics Group, Inc., President by Davi Skin, Inc.,
Founder by Palm Beach Tan, Inc., and a Manager by Bear, Stearns & Co., Inc.
He received his undergraduate degree from Southern Methodist University.