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CRUZANI Restaurant Operations Begin
Press Release | 09/13/2018
ATLANTA, Sept. 13, 2018 (GLOBE NEWSWIRE) -- U.S. Highland Inc.
(CRUZANI) http://cruzani.com/ (OTC:UHLN), a business development company that builds and acquires franchise concepts, as well as other related businesses, throughout the United States and internationally, has launched restaurant operations in partnership with Recipe Food Co. of Toronto, founded by culinary entrepreneur Dee Gibson. https://www.recipefoodco.com/. Their first location will serve as CRUZANI/Recipe Food’s working prototype to develop exciting culinary concepts for the team’s ambitious restaurant sector (food service) plans in North America. Binding agreements for the acquisition and relationship have been completed and the restaurant is now serving customers on a soft-launch basis. Formal opening ceremonies will be announced soon. Ms. Gibson will assume a leadership role in developing and publicly communicating the CRUZANI/Recipe food service culture and vision.
The CRUZANI/Recipe Food Company’s approach to restaurant and food sectors is dedicated to re-discovering and re-imagining the possibilities for consumers who crave healthful food that feeds body, mind and spirit. Our product offerings address contemporary lifestyle commitments (vegetarian/vegan) and wellness challenges (gluten tolerance, diabetic and specialty diets). CRUZANI/Recipe’s Food Company’s mission is to make the best of these possibilities more accessible to consumers and to support culture trends that stimulate public awareness of inspired food options. CRUZANI/Recipe’s Food Company’s first restaurant is deliberately intended to be a working “food lab” in which patrons benefit from the team’s latest flavour, texture, nutrition concepts, Which are always evolving in order to create unique outcomes. The most popular items will then be deployed as the company rolls out new locations.
Recipe Food Co’s founder Dee Gibson explains. “We are going back to basics, but also doing new things with these basics. We are putting a huge amount of thought into our offerings. They are motivated by love – love of food as a source of joy, love of the togetherness that shared meals provide and love of the beauty in nature’s pallet. We will roll out our spin-offs into additional locations, introduce culinary theme consumer product sales and provide information services such as food-oriented programming on-line/TV, in print, etc. Our first location is merely the starting point. We have extensive goals.”
CRUZANI CEO, Everett Dickson, remarks: “It’s an honor to share this vision and journey with Dee. I admire her unique blend of artisan passion and sharp commercial instincts. Her success is not fluke; it’s a reflection of who she is.
Therefore, her past accomplishments reveal what we can accomplish together under the CRUZANI public company umbrella. We’ll do this for our shareholders and for the consumers we serve with our products. We are excited to work with Dee. She will be instrumental in expanding the Quick Service Restaurant side of the Company.”
“Our CRUZANI shareholders will be pleased with our upcoming marketing plans” said Dee Gibson Our website and social media channels will deliver engagement on a frequent basis. We will build awareness, and amplification by reaching out to influencers in both the food and health/wellness space, participate in community events and generate content. You will see us accomplishing a great deal, because we love what we do. That matters!” according to Dee Gibson.
This partnership follows the recent acquisition by CRUZANI of commercial bakery operations Oventa Foods (https://www.oventafoods.com/) that will provide wholesale baked goods and related products to food retailers and food service operators, now including Recipe Food Co’s present and future needs.
In March, 2018, US Highland/CRUZANI also announced that it had acquired 100% of an Atlanta based health-conscious, QSR (Quick Service Restaurant) concept, which will offer consumers a healthy diverse menu made with fresh organic ingredients daily. These range from flatbread sandwiches, bowls, wraps and salads to fresh proteins such as chicken, turkey, steak and falafel. Those entrees will also be available in pre-packaged “meal plans,” for take-out. That brand plans to expand in the U.S. Southeast.
About US Highland, Inc. (CRUZANI)
US Highland, Inc. is a business development company that builds and represents popular franchise concepts throughout the United States and internationally, with an emphasis on food and wellness. Our management team selects up and coming concepts with substantial growth potential. With diminishing territory available to older franchise brands, we bring fresh innovative brands to consumers that have great potential. All of our brands are unique in nature by focusing on niche markets with untapped potential for development.
Culinary entrepreneur, Dee Gibson, Founder of Recipe Food Co., new partner of public company http://cruzani.com/ while on the set of Toronto’s TV program ”The Marilyn Denis Show” https://www.marilyn.ca/ Ms. Gibson is helping CRUZANI operationalize its food-sector plans via their first restaurant in Toronto’s Queen Street West neighbourhood, https://www.recipefoodco.com/.
New Product Launch for US Highland/CRUZANI
ChocaWafr™ Snack Food Gets Distribution Partner
ATLANTA, August 9, 2018 (GLOBE NEWSWIRE) — US Highland/CRUZANI (OTC:UHLN) ( www.CRUZANI.com ), a franchise development company that builds and acquires franchise concepts, as well as other related businesses throughout the United States and International markets, is launching its proprietary new snack food, the mini ChocaWafr™ in alliance with long-established independent food-brand broker CNSB Foods of Toronto (www.CNSB.ca). The firms will cut through red tape to gain grocery store listings because CNSB already has food products on the shelves of top North American supermarket chains. The launch will include private label name and product variations.
The alliance follows the recent announcement by US Highland/CRUZANI of its food manufacturing acquisition, now called Oventa Foods (www.OventaFoods.com). The acquisition transferred to UHLN shareholders an extensive portfolio of proprietary food products and projects. The ChocaWafr™ project is now ready for launch. The decision by CNSB to lead the launch of ChocaWafr™ follows excellent reviews of ChocaWafr™ from industry leaders in pre-market testing. The launch of ChocaWafr™ reflects US Highland/CRUZANI’s determination to ramp up growth fast by leveraging its new asset base and operational platform. US Highland/CRUZANI services a $100 Billion snack food sector, within a multi-trillion dollar food sector. Its Oventa Foods subsidiary has appropriate management experience, enabling US Highland/CRUZANI to be effective immediately.
ChocaWafr™ is a new chocolate-based bite-sized cookie crisp that was specially designed for prior approval by trendsetters in the QSR field (Quick Service Restaurant). They evaluated the merits of ChocaWafr™ performance in taste, nutrition, production quality and value. ChocaWafr™ received exceptional reviews.
The snack will be marketed on the premise of “Minature Size, Maximum Taste. All with Crispy Goodness”.
ChocaWafr™ responds to a trend in the snack industry of expanding the diversity of consumer experiences through variations of classic themes. In the chocolate chip cookie category, expansion from chewy texture to crisp has been ascendant.
Despite ChocaWafr™ having “premium product” characteristics, CRUZANI and CNSB’s targeted launch will include price-conscious mass market outlets also, such as dollar-store environments, because of Oventa Foods’ cost-efficient food manufacturing capacity. This enables US Highland/CRUZANI to be competitive at all price points and in all quality tiers. The number of suitable potential grocery and other outlets for ChocaWafr™ in America exceeds 100,000 locations.
ChocaWafr™ see-through packaging design supports ChocaWafr™ supplemental placement as an affordable impulse item at contact points in QSR coffee and donut chains, truck stops and vending markets to saturate its potential distribution footprint, without sacrificing quality.
Oventa Foods president Mario Parravano commented, “It’s not just a new cookie – it’s a next generation bite-sized experience! The product is fun, but designing it was a serious technical challenge. We managed to meet tough specifications set by our discussion partners, including Chuck Cundari of CNSB, whose requirements included gluten-free without any taste compromise. We’ve achieved stringent control over a lot of product characteristics and packaging details. We’re especially proud of the fact that the nutritional profile of ChocaWafr™ is positive despite being a snack, and the ChocaWafr™ ingredient profile has more natural goodness than you’d expect from a super-value product. We are off to a good start.”
Everett Dickson, US Highland (CRUZANI) CEO added, “I’m happy to see sales development taking shape so soon after our Atlanta planning session. Our Oventa Foods team is really a treasure. Together, we are focused on building the value of the company for UHLN shareholders. Our profile in the industry is going to grow fast now. We have a lot going for us.”
In March 2018, US Highland also announced that it had acquired 100% of a health-conscious, restaurant concept. The brand is headquartered in Atlanta, Georgia and is currently planning to expand across the Southeast. The chain will offer consumers a healthy, diverse menu made with fresh organic ingredients every day. The wide menu ranges from flatbread sandwiches to bowls, wraps, salads, and fresh proteins such as chicken, turkey, steak and falafel. All entrees are also available in pre-packaged “meal plans,” for take-out.
About US Highland, Inc. (CRUZANI)
US Highland, Inc. is a franchise development company that builds and represents popular franchise concepts throughout the United States as well as International markets, with an emphasis on food and wellness. Our management team selects up and coming concepts with substantial growth potential. With diminishing territory available to older franchise brands, we bring fresh innovative brands to consumers that have great potential. All of our brands are unique in nature by focusing on niche markets with untapped potential for development.
For more information please contact:
Everett M. Dickson, CEO
3500 Lennox Road
Atlanta, GA 30309
US Highland/CRUZANI Completes Food Manufacturing Acquisition on Schedule
Powerful combination of assets, capacity and customers accretes to UHLN
ATLANTA, July 31, 2018 (GLOBAL NEWSWIRE) — US Highland/CRUZANI (OTC:UHLN), a Business development company that builds and acquires franchise concepts, as well as other related businesses, throughout the United States and International markets, has completed legalities to receive possession of key food manufacturing assets and intellectual property from Toronto’s Supreme Sweets bakery, as transacted in Q2 2018. A new US Highland/CRUZANI subsidiary, Oventa Foods www.OventaFoods.com, has already been created and put into place for implementation of new business operations that the transaction provides to UHLN. The completion of the asset acquisition is a powerful and positive development for US Highland/CRUZANI shareholders for two reasons. The transaction provides UHLN with an immediate and substantial increase of net assets that are accretive to the balance sheet. These will be reported formally in the Q2 2018 filings. The transaction also provides a physical manufacturing basis for UHLN to generate and report new sales revenue to shareholders going forward, by means of trend-setting artisan food production, with experienced management.
The portfolio of proprietary snack foods now owned by US Highland/CRUZANI’s Oventa Foods, is enormous and diverse. With its substantial food processing equipment, and taking into account the size and nature of its plant, Oventa Foods aspires to move the needle on annual sales from its starting figure of approximately $1 Million per year to the $25 Million per year mark as soon as possible. This is the Phase I goal of its new business plan. US Highland/CRUZANI now has sufficient existing production capacity to achieve this goal. Its products serve a $100 Billion per year market in a food sector that is growing and seeking innovative variations of traditional products. This innovation is the expertise of Oventa’s award winning management team, following the acceptance of the presidency of Oventa Foods by Mario Parravano, founder of Supreme. Mr. Parravano has a continuing stake in Oventa and has accepted the mandate to grow shareholder value for US Highland/CRUZANI stakeholders.
Mr Parravano comments: “We have a company to build together. I can draw on past successes and industry experience at the plant level to lift US Highland/CRUZANI shareholder value. We have the combination of cool products, top-quality customers and a vast market sector to make a lot of money together. It will be fun because we satisfy people with delicious food products at the same time. It comes down to that. I’m very practical. I know that this is what we have to achieve. I am really looking forward to showing the team what my colleagues and I can do for US Highland/CRUZANI shareholders, now that we are partners.”
Oventa Foods will be located in the former operating premises of Supreme Sweets. The new company has a broader food industry mandate, compared with Supreme. This is why growth is expected. The new strategic plan leverages the intellectual property of proprietary formulations to expand offerings of sweet and savoury baked goods to more commercial clients than before and also to provide expertise and assistance for US Highland/CRUZANI’s contemplated food industry acquisitions. Premises renovations, plant layout adjustments and new certifications are planned for Oventa Foods’ Toronto location to prepare for its growth mandate. Supreme’s existing customer account base and the goodwill acquired from Supreme are included in the asset transfer, together with physical assets.
Adjustments to Oventa’s product offerings to emphasize high-speed products and/or high-value products can both double the $25 Million dollar value of its existing capacity.
Everett Dickson, US Highland/CRUZANI CEO comments, “We have a lot to be proud of. UHLN has not only attained the Current Information designation at OTC Markets but is also fully reporting to SEC standards with audited financial statements. This sets US Highland/CRUZANI far above the usual standard of companies in our tier. Our next filings will show substantial new assets that considerably increase the book value of UHLN, immediately, so there is a large net accretive asset benefit to UHLN in this transaction. Furthermore, UHLN is now in a position to start reporting sales revenue commencing with filings for the Q3 operating period. Sales revenue at UHLN, for the first time, places us even further above average performance amongst our peers. These sales are of great consumable products to high-quality North American commercial accounts – plus we have experienced management. It’s rare that this combination of quality factors come together so efficiently. These developments are predictive of success. They demonstrate that we are ambitious for UHLN to achieve impressive progress – and it’s now happening. We are vastly undervalued presently, and this will become apparent in our filings.”
In March, 2018, US Highland also announced that it had acquired 100% of a health-conscious, restaurant concept, which will offer consumers a healthy diverse menu made with fresh organic ingredients every day. The brand is also headquartered in Atlanta, Georgia and is currently planning to expand across the Southeast. The chain will offer consumers a healthy, diverse menu made with fresh organic ingredients every day. The brand offers a diverse menu from flatbread sandwiches, bowls, wraps, salads, and fresh proteins such as chicken, turkey, steak and falafel. All entrees are also available in pre-packaged “meal plans,” for take-out.