Aviva plc (Aviva) is an insurance and asset management company. The Company provides around 31 million customers with long-term insurance, savings and investment, general insurance, health insurance, and fund management products and services. In the United Kingdom, Aviva is a general insurer and a life insurer. It also has businesses in selected European and Asian markets, and is a general insurer in Canada. The United Kingdom region is split into the UK Life and the UK General Insurance segments, which undertake long-term insurance, savings and health business, and general insurance, respectively. Aviva distributes products directly to customers and also through third parties, such as independent financial advisers, insurance brokers and banks.