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5BARz International, Inc. (BARZ) is engaged in the design, development and global commercialization of new technologies that enable cellular network carriers to improve the connectivity performance endemic on their networks and provide clear, high-quality signal for their subscribers. By addressing the global demand for high-quality service, 5BARz seeks to capitalize on the minimum market opportunity of approximately $27 billion.
At the core of this mission is the company’s patented product technology, 5BARz™, a cellular network infrastructure device for use in the small office, home or for when users are mobile. 5BARz has incorporated this patented technology to create a highly engineered, single-piece, plug 'n play unit that strengthens weak cellular signals and delivers high-quality signals for voice, data and video reception on cell phones and other cellular-equipped devices.
Current cellular network infrastructure is comprised of cell towers, cellular base stations, macro repeaters, micro cells, and many other “carrier grade” technologies and categories. 5BARz aims to revolutionize this network infrastructure with its one-of-a-kind and industry first 5BARz Network Extender™ product. This entirely new category will allow network operators the ability to position or “extend” a new and critical piece of their network infrastructure directly into the homes and offices of its subscribers to deliver a stronger, more reliable cellular signal.
5BARz Network Extender was launched in February, 2014, in Barcelona during the Mobile World Congress, and garnered widespread and extremely positive feedback that confirmed the company’s belief that the industry is looking for a solution to improve coverage in poor coverage areas within their networks. 5BARz™ represents a critical solution with the potential to fundamentally change the way cellular carrier network infrastructure is designed and deployed to their billions of subscribers worldwide.
Investment Highlights
Technology & Patents
As an industry pioneer in wireless infrastructure technology, 5BARz intends to expand its current portfolio of two patents issued, 11 international patent applications in process, and four original U.S. applications in process.
Patents Issued
These patents serve as the core of 5BARz’s innovative products and services.
The 5BARz Extender
The 5BARz Network Extender™ will allow network operators from all over the world to position or “extend” a new and critical piece of their network infrastructure directly into the homes and offices of its subscribers, not unlike cable providers do with their cable boxes and ISP’s do with their modems. This device will allow for carriers to finally deliver a stronger, more reliable cellular single hence easing the frustrations of mobile subscribers all over the globe.
The 5BARz Network Extender™ is a “carrier grade” cellular network infrastructure device which is capable of being remotely managed from each carrier’s Network Operation Center and includes patented technologies such as bringing together both the send and receive antenna into a single form factor, automatically cancels echo or “noise cancellation,” supports multiple bands and all frequencies around the world, and automatically balances power management to avoid any interference with the macro network with the ability to support up to 10 simultaneous users at a time.
Road Warrior
Developed by 5BARz subsidiary CelLynx Group, the Road Warrior plug-n-play device delivers full cell phone signal strength and up to 20x faster Internet in "dead" zones.
The device can be used from any location where power is available, including vehicles, homes, offices or hotel rooms and without the need for installation, external cabling or antennas.
The 5BARz Road Warrior won the prestigious Innovation of the Year award at the 2010 Consumer Electronics Show for achievements in product design and engineering, and 5BARz is currently redesigning the device for an enhanced version expected to launch in Q1 2015.
Competitive Edge
5BARz plans to sell its products through mobile network carriers. To foster customer loyalty, each carrier network will have its own proprietary version of the system.
5BARz’s innovative and affordable solutions improve mobile phone and wireless data signals for phones, laptops, and tablets. The company’s products meet incredible industry demand, improving reception, reducing dropped calls and eliminating dead zones, preventing degradation of wireless data rates and maintaining data reliability.
Through successful capital raises in the past 12 months, 5BARz has raised more than $3 million, allowing the acceleration and completion of 5BARz Network Extender. Last year’s FCC ruling underscored the need for signal “boosters” that do not adversely affect wireless network, providing 5BARz with a significant and sustainable competitive advantage.
5BARz’s patented technology incorporates all of the “Network Protection Standard Requirements” set out in the FCC findings while making the product both user and operator friendly.
Additional Advantages:
Market Opportunity
Readily available cellular industry data clearly shows that more than 3% of the world’s 4.3 billion mobile subscribers leave one network for a competing network specifically because of poor single quality, dropped calls and terribly weak data throughput (in industry parlance, “churn”), all at a time when cellular devices are becoming increasingly data reliant.
For 5BARz to simply address the “churn” issue, the market opportunity is at minimum approximately $27 billion. However, the company sees market potential well above the churn. Why? In the highly competitive cellular market, customer loyalty is driven by carriers that go that extra step in proving that they clearly understand how and for what purposes mobile subscribers currently use their mobile devices.
The data is clear on this.
Voice revenues for carriers globally are rapidly falling while data revenues continue to climb despite the subpar data capabilities that mobile subscribers endure on a daily basis. Carrier networks simply are not yet adequately developed to capture the rapidly increasing demand for much increased data usage on mobile phones.
Those infamous “drop spots,” whether in the interior of a building or on the highway, are not areas that are being ignored by network carriers; rather, the network carriers simply lack the final, critical piece of their network infrastructure.
Given this conundrum, 5BARz aims to change the way the carriers build, roll-out and deploy their network infrastructure with the 5BARz Network Extender. The 5BARz Network Extender is the last piece of equipment that carriers need to be able to deliver optimum performance over their networks and finally put to rest years of subscriber frustration.
The 5BARz Network Extender truly delivers the “last mile in mobile connectivity.”
Growth Strategy
5BARz has made great strides in advancing to its growth strategy, backed by the help and expertise of a dedicated team of employees, advisors and support from its stakeholders. The company began distribution of products with an initial delivery of devices to Mexico, Latin America’s second largest market.
The strategic decision to commence distribution in this market through Computación AM, which boasts a client network of more than 20,000, positions 5BARz for strong growth in 2014 and beyond.
5BARz also opened a new Southern California Innovation Center in October, providing design and engineering capabilities to further develop 5BARz’s core technologies and to meet the product delivery needs of its partners.
Near-Term Growth Drivers
The company’s product development roadmap envisions the core technology to be adapted to several different market segments in the near future, including continuing to reduce the size of its devices.
Furthermore, 5BARz is in the process of redesigning its mobile solution sand believes the new designs will be more suitable for incorporation by Original Equipment Manufacturers (OEM).
The integration of this technology into products such as automobiles, recreational vehicles, and computers would represent a major leap forward in cellular network performance and improve customer satisfaction and usage.
Leadership
Most successful business people around the world will point to the “team” as the single most important factor in a company’s DNA. With the right people, we have all watched small companies emerge and in a short period of time change the world. The difference maker each and every time is the TEAM.
Daniel Bland - Founder / Chief Executive Officer
5BARz founder and CEO Daniel Bland is a seasoned entrepreneur who has firmly established himself as a ‘hands-on’ developer of premier and unique technologies. Over the last 30 years he has been well ahead of the technology curve by locating state-of-the-art technology, and then incubating, developing, commercializing and building a world class team around him to make those technology innovations and advances a reality.
Through this process, Bland has mastered the small-cap market techniques that have allowed him to raise more than $100 million for his various ventures in both domestic and international venues. His development and financing activities over the years have allowed him to build a network of like-minded companies and individuals across the globe from Monaco to Moscow, Vancouver to Bangalore.
One project at a time, Bland fully immerses himself as an entrepreneurial CEO in the startup stage, selecting a management team to help him take the technology, product and the company to the next level. Backed with skill sets and his 30 years of experience, Bland is now fully focused on building 5BARz and its leading-edge products in the wireless industry, the most vibrant technology sector in modern times.
Naresh Soni - Chief Technology Officer
Naresh Soni came to 5BARz with more than 30 years of experience in the telecommunication industry. He is an accomplished and highly recognized technology leader with experience inventing, building, managing and rolling out multiple global telecommunications technologies we all take for granted. With the advent of cellular, Soni is credited with developing technology products for mobile devices and networks, which have generated hundreds of millions of dollars in revenue.
Most recently, Soni served as the chief technology officer of InterDigital, a $2 billion market cap NASDAQ company, where he was responsible for InterDigital’s technology strategy and road map. Additionally, Soni led the company’s university and industry relationships, provided guidance on M&A opportunities, as well as all research and development initiatives.
Prior to InterDigital, Soni served as the chief technology officer for Streamezzo, a venture-funded provider of interactive rich media solutions for some of the world’s leading handset manufacturers and wireless operators. His previous experience also includes executive positions at STMicroelectronics, Nokia, AT&T Bell Labs and IBM. Soni holds several patents, has authored multiple technical papers, and has given keynote speeches at many communications and computing conferences.
Soni earned his Master of Science in Computer Engineering from the University of Texas, Austin. He has served on the board of the University of California San Diego (UCSD) Center for Wireless Communications, Commnexus and is currently on the Technical Advisory Council at Interdigital and Accelera Mobile Broadband.
Mark Geohegan - Director of Finance
Mark Geohegan has operated as a financial professional for 30 years. A former chartered accountant with Price Waterhouse, Geohegan leveraged his operating businesses to develop a career of guiding start-up companies into thriving enterprises. He was a hands-on manager at an organization that developed 1,100 franchised outlets internationally within a few years, and was an active part of a turnaround team in a high tech company that now has a market capitalization of $1.6 billion dollars. Geohegan has substantial experience in structuring and listing companies on stock exchanges in various venues in the world and substantive post-listing management experience, including quarterly reporting, annual audited financials, annual reports, budgets, ongoing business plan development, investor relations and management of business development initiatives.
Orlando Cueter - Vice President, Business Development
With more than 20 years of business experience, Orlando Cueter began his career at the United Nations in Santiago Chile – Industry Division. Since then Cueter has been involved in corporate finance for a diverse number of global businesses. He is a partner of ITC (Invoice-to-Cash) in Toronto and remains co-founder and owner of the Tre Angoli Winery in Manila, Philippines.
Gil Amelio - Chairman of the Board
An iconic technology executive and investor, Dr. Gil Amelio in 2013 stepped down from the AT&T board of directors, a career expanding 18 years, to assume a more hands-on role in executing 5BARz’s accelerated growth strategy as chairman of the board. Throughout a career span of more than three decades, Dr. Amelio has led various technology companies, serving as the CEO and chairman of Apple Computer; the president, CEO and chairman of National Semiconductor; and the president of Rockwell Communication Systems, a unit of Rockwell International. Under his leadership, these companies underwent successful transformations that resulted in over $9 billion USD increase in investor value.
Dr. Amelio launched his career as a member of the technical staff at Bell Labs’ legendary Murray Hill, NJ, campus. He received a Bachelor’s Degree, Master’s Degree, and Ph.D. in physics from the Georgia Institute of Technology. He has been awarded 16 patents and a 17th is pending. He is also the co-author of three books, two of which were business best sellers.
Dr. Amelio has established a well-documented legacy of having identified and implemented key strategically important emerging technologies leading to significant increases in shareholder value at the companies he led. His broad base of experience, influence in the technology sector and insightful guidance to developing technology companies is a significant asset to organizations with which he is or has been associated.
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