Happy Sunday to you Imp!
I looked at this one a couple of years back also, and decided it was not going anywhere, but they've done an about face and picked this new direction and I actually think they might be on a better track. However, you're right, this new path could be scam fodder also.
I gave it a shot for a few thous. shares thru TDAmer, and they wont trade it, so I went to my Scottrade and tested them and it went thru, so I have 40k shares, lol! I'm $8 in the green!
The way this is starting to bounce, it might at least be good for a flip or two!