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http://www.businessweek.com/smallbiz/content/jul2009/sb20090714_270767.htm "Wal-Mart generall

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missprofit   Saturday, 02/15/14 09:34:46 AM
Re: None
Post # of 187786 
http://www.businessweek.com/smallbiz/content/jul2009/sb20090714_270767.htm


"Wal-Mart generally starts out smaller suppliers in a local market, delivering goods to up to 50 stores, as a test run. If the supplier provides a high-selling product and proves reliable, it might be considered for national distribution. Bruce Zutler, CEO and co-founder of MCI Products Group, a New York-based company that specializes in new product development and overseas sourcing, recommends small suppliers think of the test-run as the time to prove they are capable. "If you have a good product and you strengthen their sales, then the buyer will stay with you," says Zutler."

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