I'd have to disagree with you there. We're not in a long-term high school popularity contest here. Right now SMKY is the slightly awkward chick that just got her braces off that all the boys are realizing just might be the next beauty queen by senior year. If she doesn't turn into a runway model and fickle suitors leave, it doesn't mean her future prospects for affection/attention are bleak. Maybe it's college when she fully blossoms. Point being...high school suitors won't determine her future prospects.
Eddie's business plan is not based off of iHub sentiment or popularity. If financing is achieved, the business plan is launched, additional financing allows for acquisitions and addition of ovens, products are launched large scale into multiple grocery chains, etc., etc., etc...no rise or fall of iHub popularity is going to have any impact on the long-term share price.
I fail to see how a buying frenzy based on a stock pick has anything to do with future fair market valuation based on potentially hundreds of millions of dollars in revenue.