The thing about Schwartz is that he has a whole lot of trouble on his tail and he really did need to make this work. But, his greed got in his way, which is why his troubles. Notice the circular nature?
How he got people to sign up as CEO while he worked the strings is interesting. Clearly, what he offered put stars in their eyes and blinded them to reality. His bedtime stories always seem to have nightmarish endings.
