Rookie. There was not a PR. It was an 8K filed with the Securities & Exchange Commission. Outlining the forecast given to the company by the second largest retailer in the US. 1,500 to 2,500 units. Seems to me this outstrips the company's ability to delivery. A great problem to have. They better get more inventory.
I can't think of an announcement that is LESS fluffy that that.