Releasing positive information at the SHM is actually a great idea. BUT, what would beef up attendance and make for a more positive experience for all would be for Steipp to announce TODAY that a major announcement will be made at the SHM. He could reveal just that much without giving away anything. Attendance would boom, announcement made, SHs happy, price skyrockets! What's wrong with this picture?
To Steipp's lickspittle who obsequiously reconnoiters this board: Pass along my suggestion to Steipp!!