As I posted on 6/10 I had a chance to speak with Boomer Esaison about this product at an event in Manhattan. I was there ostensibly to obtain he and Carlton's autographs. He actually took an extra minute to speak with me about it. He seems to be pretty committed to this product. Maybe his son, who has cystic fibrosis, is on blood thinners. He has a morning radio show on WFAN, which can be heard in the NY tri state area. It can also be heard on WFAN.com from 6-10 AM weekdays. The commercials run several times an hour from 8-10am for sure since that's when I've heard them.