Facebook Short-Sellers in Front of ‘Freight Train’:
Analyst
Published: Wednesday, 23 May 2012 | 4:21 PM ET
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By: Matthew J. Belvedere
Street Signs, Producer
http://www.cnbc.com/id/47540146
Facebook IPO
Emmanuel Dunand
Investors looking to short Facebook stock are getting “in front of a freight train,” analyst Laura Martin of Needham & Co. told CNBC.
Martin initiated coverage of Facebook Wednesday with a “buy” rating and a $40 per share price target — that’s a 29 percent premium to Tuesday’s closing price.
Facebook [FB 31.91 -1.12 (-3.39%) ] traded higher in Wednesday’s session after a rough three days that saw the stock as high as $45 before dropping right through the $38 initial public offering price.
Today short-sellers [cnbc explains] got their first real crack at Facebook, but Martin advised against it in an interview on CNBC’s “Street Signs.”
“[Facebook] is a global platform,” she said. “There are four potential revenue streams.”
In Wednesday’s analyst note, Martin identified those four revenue streams:
Payments: We envision a world where PayPal loses a portion of its revenue and credit card companies lose a portion of their fees to Facebook credits over time.
Advertising: Advertisers can have home pages, apps and/or buy advertising on FB to try to engage with all of FB’s 900 million monthly active users.
E-commerce: Certain online retailers allow consumers to identify the products or services that interest them by tagging them.
Video Upside: We attended the Digital NewFronts in New York City in April and were struck by the enormous growth of original scripted premium video that is being produced in Hollywood, directly for the Internet.
One of the intangibles for Facebook, as Martin sees it, is the company’s brain power. Facebook has “the smartest people in America with the highest risk tolerance. We’ve seen [employee] exoduses from Yahoo [YHOO 15.36 0.01 (+0.07%) ], from Google [GOOG 591.53 -12.13 (-2.01%) ], from the more established Silicon Valley juggernauts into Facebook, and they’ve had the pick of the litter for 3 years.”
Not everyone sees Facebook as positively as Martin, however.
In fact, Michael Wolff, contributing editor at Vanity Fair and columnist for The Guardian, wrote about what he calls “The Facebook Fallacy”:
At the heart of the Internet business is one of the great business fallacies of our time: That the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. Facebook, with its 900 million users, valuation of around $100 billion, and the bulk of its business in traditional display advertising, is now at the heart of the heart of the fallacy.
If you get to thinking you’re a person of some influence, try ordering somebody else’s dog around. - anon.
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