Ad agencies make recommendations management makes decisions. It is another example of incompetence. When a company has limited money it is the responsibility of mgmt.to analyze how to get the biggest bang for your dollar the blame rests with management. And Mr Frohman has worked within marketing companies so the incompetence is even more damning.
As far as enterprise I will simply state that it is wishful thinking a major player will place any orders with them when they review their financials. That is not opinion but fact. Corporations do serious DD before ordering, you place a product you have to support it with staff and infrastructure again no cash to do so. All I can advise is be logical with how you view this company .