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Nowhere is it revealed or specified what the financial arrangement is between DLR Associates and BBDA
BBDA owns 30% of DLR accordinnng to the quarterly
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should the products become popular or well known enough to attract the interest of a larger company wishing to purchase the rights, the rights will not be purchased from BBDA or its shareholders
Indirectly they would be, since the shareholders (BBDA) own 30% of DLR.