ICPA DD With numbers and Company Direction.
IC Places is a New Media company that produces weekly entertainment content for several different mediums. In 2012 it hit a milestone of signing partnership agreements to place its content before more then 300 million people a month, giving the company one of the largest distributions foot prints on the planet.
Full launch into the partner networks reached critical mass in March of 2012. Once ClearVision is fully launched the monthly viewer numbers of IC Places content will reach over 450,000,000. These number will continue to expand as longer form IC Places TV shows begin syndication into Canada and over seas.
The company as of this writing May 6th 2012 is in its infancy only a few months into its true launch.
Where IC Places shows can be seen...
1) Online: www.icplaces.com 10 Million Monthly viewers www.Mevio.com 40 Million Monthly viewers
2) Private Networks: Though a distribution agreement with PRN a Technocolor company. On these networks 4 minute to 90 second versions of show segments are aired.
Checkout TV Network - 61 Million Monthly viewers
Supermarket Checkout (select Acme, Albertson’s, Fresh Market, Jewel, Pathmark, Shaw’s and ShopRite) - 900 locations
Walmart Checkout - 545 locations
Statistics shown above based on: Retailer Transaction Data, 2007 & 2009; Checkout TV Viewership Study, Knowledge Networks, 2008; Checkout TV Ad Recall Study, GfK Custom Research, 2008; Food Marketing Institute; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders.
HDTV Network (aka TV Wall) 85 Million Monthly commercial viewers
Sam’s Club - 590 locations
Costco - 400 locations
BJ’s - 190 locations
Statistics shown above based on: Sam’s Club, Costco, Target Viewership Studies, The Nielsen Company, 2011; Fred Meyer Viewership Study, GfK
Custom Research, North America, 2011; Meijer/BJ”s- Audience metrics are PRN estimates developed from retailer provided data; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders.
Dining Network - Airing in select Arby’s, Carl’s Jr, Denny’s, Hardee’s, McDonalds, Taco Bell and Wendy’s- 13 Million viewers a month.
2500 locations Statistics shown above based on: The Restaurant Entertainment Network, The Audience Study, The Nielsen Company, 2009; Traffic-Retailer Transactions, 2009
3) On Television:
IC Places Hollywood - Half hour weekly show which airs BrightHouse Networks in the following cities... 8 Million Households
Bakersfield - channel 300
Birmingham - channel 1040
Detroit - channel 123
Indianapolis - channel 600
Tampa - channel 340
Orlando - channel 300
The show will also air on Punch TV in 50 million households beginning September 2012.
Urban Beat Hollywood - Half hour weekly show will air on TVone in 60 million households beginning September 2012.
STATIC - Half hour weekly show will air on PUNCH TV in 50 million households beginning September 2012.
4) ClearVision Airport Network - Through distribution agreement with Clear Channel’ 1.8 billion people a month.
?ClearVision is an entirely new television experience specifically programmed for domestic and international airports.
Now for the first time, a vast array of engaging content comes together to entertain, inform and educate a world on the move. In this "Away From Home Television" arena the network will deliver to a very affluent demographic of viewers, short form programming designed to satisfy their busy lifestyles.
Clear Channel Airports currently deliver dynamic branding into more than 260 airports worldwide, impacting more than 800 million travelers per year! The overall heft of the Clear Channel Airport platform drives over 2 billion impressions per year with 60% targeting the business traveler. Clearvision will roll out into these air ports starting with DFW the week of April 20th.
Based on ClearVision’s current position in these airports, we know the primary audience is highly affluent and well educated.
Average Household Incomes: $101,400
Household Incomes $75k+: 174 index
Household Incomes $100k+: 207 index
Household Incomes $150k+: 265 index
Household Incomes $200k+: 288 index
IC Places lives in a unique world because no other company has created this type of distribution foot print. This makes a direct comparison very difficult. Here are some general facts about other media companies and networks.
In December, 2011 Nielsen, which tracks usage on the internet, counted 153 million unique users on the Facebook website for the month in the United States, although Facebook says in its filing that it has 161 million monthly active users.
In April 2011, Netflix announced 23.6 million subscribers in the United States and over 26 million worldwide
Oprah said goodbye to The Oprah Winfrey Show The final episode drew approximately 17-18 million people.
American Idol‘s final performance drew in 20 million total viewers.
NBA.com has 600 million page views a month.
80-100 million people watch the Super Bowl each year.
How does the IC Places distribution network compare to other companies? In time, as IC Places continues to grow and define what a New Media company truly is, we will find the answer to this question.
