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Today, Swatch Group announced that have signed an

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Seminole Red Member Level  Tuesday, 04/24/12 07:55:43 PM
Re: None
Post # of 138220 
Today, Swatch Group announced that have signed an exclusive licensing agreement with Liquidmetal Technologies , allowing the Swiss manufacturer to utilize the Liquidmetal alloy technology worldwide. Within the Swatch Group, the Liquidmetal technology has been used for the first time in 2009 for the Omega Seamaster Planet Ocean, and in 2010 for the Breguet Reveil Musical (yes I was the first to write about this watch, too — though at the time I did not know it utilized Liquidmetal). The present contract will allow the Swatch Group to use the technology exclusively in their entire line of timepieces.

From the Swatch Group Press Release , it is not entirely clear if the license is exclusive to timepieces, though that’s how I read it. That would seem congruent with earlier reports about Apple signing some sort of license for the Liquidmetal technology. However, the Swatch license deal seems to be more significant given that it got its own press release (a joint PR, nonetheless!), whereas there was no press release from either company on the Apple news.

In any case, this seems like pretty exciting news — it definitely tells me that Swatch Group likes what it sees with Liquidmetal technology and that we can expect to see the technology used in more Swatch Group watches in the future!
http://blog.perpetuelle.com/special-reports/swatch-signs-exclusive-license-agreement-with-liquidmetal-technologies/


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