Infusion Brands International, Inc. (INBI)

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Infusion Brands International, Inc. (INBI) Complete DD



Ticker : INBI
Exchange : OTCQB

Website: http://www.infusionbrands.com/

Business Description:
Infusion Brands International, Inc formerly known as OmniReliant Holdings, Inc. is a Nevada Corporation. During the third quarter of the year ended June 30, 2010, it appointed a new management team that has changed the direction of its business to that of a consumer products company which focuses its efforts on building demonstrable brands globally by deploying direct-to-consumer marketing channels internationally that include live shopping, infomercials, eCommerce and traditional "brick-and-mortar" channels of distribution. As of June 30, 2010, its business segments consist of (i) Consumer Products, (ii) eCommerce, and (iii) Fashion Goods. Its Consumer Products Segment has historically been engaged in identifying affordable and demonstrable products to market principally to domestic customers through direct to consumer channels such as television infomercials, live shopping networks, and ecommerce channels. Its newly formed Fashion Goods segment is engaged in the business of sourcing and distributing designer fashion goods and accessories on a discounted basis to both the Business-to-Business ("B2B") wholesale and Business-to-Consumer ("B2C") retail channels of distribution. Its Fashion Goods Segment will focus on its B2C retail distribution, while also combining the existing operations of its wholly-owned subsidiary Designer Liquidator, Inc. ("Designer"), which is principally a liquidator of designer fashion goods on a wholesale basis to the B2B channels of distribution. Its ecommerce segment is engaged in retail and wholesale distribution of specific products and types or categories of products that do not fit into its Consumer Products or Fashion Goods Segment. The eCommerce Segment combines the existing operations of its wholly owned subsidiary, OmniReliant Acquisition Sub, Inc. ("Abazias"), which is an Internet retailer of diamonds and jewelry, Wineharvest LLC, which is an Internet retailer of fine wines, and several equity method available-for-sale method and cost method investees. Its major competitors include consumer products companies such as Church & Dwight Co., Este Lauder, Alberto Culver, Reckitt Benckiser, Thane International, and Guthy Renker.
or
What is Infusion Brands™? We are a global consumer products company that builds and markets profitable brands through our international direct-to-consumer channels of distribution. We have operations or representatives in North America, Europe and in Asia. Among other products, we manufacture, sell and provide in-house servicing for the DualSaw(R), an innovative, patented counter-rotating blade power tool technology that is among the most instantly recognizable brands in the history of the direct response industry.


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Vicis Capital Master Fund (A Hedge Fund in New York) owns 438.5Mil Shares of INBI.
Percentage of common stock owned by them = 91.1%

The 438.5Mil includes common stock, warrants, and preferred stock.
The stock they received is in return for the millions of dollars they invested into the company (INBI) as the company completes it's massive turnaround since the new CEO took over a couple years ago.

http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8369251
The date on this 14C is Feb 1, 2012.

http://www.investorpoint.com/stock/INBI-Infusion%20Brands%20International%20Inc.%20./insider/VICIS%20CAPITAL,%20LLC/All%20Types/
Vicis Capital purchased most of their common stock at a price of $1 to $3 dollars.


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A very important read:
"Brand Up"
Article dated: September 02, 2011 (7 months ago)
http://www.review.net/section/detail/brand-up/

Here are a couple quick quotes from the article though I highly encourage reading it:

In fact, DeCecco says the firm, now called Infusion Brands, will likely make money in the fourth quarter — its first-ever profitable period. ...then called OmniReliant Holdings, had just ripped through more than $50 million of the fund’s cash in three years with nary a profit.

It now has 54 employees, including 36 who work out of the firm’s 34,000-square-foot facility in a Clearwater business park. It’s a big leap from two years ago, when OmniReliant had six employees.

The company had $16.73 million in 2010 revenues, up 75% from $9.55 million in 2009, according to Securities and Exchange Commission filings.

Past Dual Saw, Infusion Brands is a business with multiple tentacles. One arm is its TV studio, one of the biggest on the Gulf Coast, where it rents out space for companies, including Publix and Tropical Smoothie, to shoot commercials.

For starters, once Infusion can post six straight profitable quarters, DeCecco says he will take the company public again, this time with an IPO on the New York Stock Exchange. Infusion Brands is currently traded on the Pink Sheets exchange

On the building a company part, Infusion recently grew on an international scale. It opened a sales and marketing office in Taiwan earlier this summer that now has 10 employees.

"We are not a live shopping company, and we don't want to be," says DeCecco. "We are interested in being a global sales company."

INBI is growing on an international scale, with operations and/or representatives in North America, Europe, and Asia.


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Recent Company News:

Thurs, Dec 22, 2011
Infusion Brands International, Inc. and Twinblade Technologies Sign Exclusive Product License Agreement
http://www.bloomberg.com/article/2011-12-22/ayPzbMRpnF00.html
http://www.startwin.tv/index.php?mmod=newsv2&file=details&iN=5&clang=EN

http://www.dualsaw.com/
http://twinblade.se/en/index.html

Mon, Jan 9, 2012
Infusion Brands, Therascent Products Sign Exclusive Worldwide Licensing Agreement for Patented Sleep Aid Pillow Liner
http://www.globenewswire.com/newsroom/news.html?d=242334

http://www.getsnorerx.com/
http://www.sleepscentsations.com/
http://therascent.wordpress.com/

Thurs, Jan 19, 2012
Infusion Brands Announces Promotion of Travis Berger to Executive Vice President of Sales & Marketing
http://finance.yahoo.com/news/infusion-brands-announces-promotion-travis-214344765.html

Fri, Jan 20, 2012
Infusion Brands, Environmental Manufacturing Solutions Sign Exclusive Worldwide Supplier Agreement for Patented, EPA Approved Cleaning Formulations
http://finance.yahoo.com/news/infusion-brands-environmental-manufacturing-solutions-144903196.html

http://www.enviromfg.com/

Tues, March 20, 2012
SnoreRx Pillow Liners a Huge Hit with Consumers
"New snore suppressant product SnoreRx gets 50,000 requests in one week"
http://news.yahoo.com/snorerx-pillow-liners-huge-hit-consumers-070912245.html

http://www.getsnorerx.com/


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Chairman & CEO of INBI: Robert "Bob" DeCecco:
Linkedin: http://www.linkedin.com/in/dececco
Forbes: http://people.forbes.com/profile/robert-john-dececco/135195

Summary:
Robert "Bob" DeCecco is known as a passionate, driven and competitive entrepreneur with skills as diverse as his experiences. He is known for his ability to enter any industry vertical and quickly achieve both top line revenue growth and operating margin success.
By leveraging diverse industry experiences and trusted relationships, along with Financial, Operational, Sales, Marketing and Business Development expertise, Bob is a proven trusted resource delivering consistent and measurable results. .
As a CPA, Robert DeCecco cut his teeth at PricewaterhouseCoopers in the Assurance and Business Advisory practice, assisting high-tech and financial services clients through audit and due diligence processes; participating in IPOs, e.g., Switchboard.com; Micro-Financial; (MFI - NYSE) and Secondary Market Offerings (Affiliated Managers Group; (AMG – NYSE) and Tyco Int’l;(TYC - NYSE)
Prior to his current role as Chairman & CEO of Infusion Brands, Bob lead a turnaround initiative at OmniReliant Holdings, Inc. As CEO of OmniReliant, Bob was charged with the task of changing the business model from asset acquisition to a singular focus as a global consumer products company; n/k/a Infusion Brands.
Before that, as CEO of Aclarian Mortgage, he conducted a turnaround, eventually selling the company to Opteum Inc. a publicly traded REIT on the NYSE; OPX (n/k/a BMNM).
Prior to Aclarian, Bob was CFO of two venture backed 'enterprise software' companies; Skyway Software, a rapid application development suite, and Q-Link Technologies, a business process management software company sold to Adobe for more than $20mm, returning a profit to its investors and founders.
In addition, Bob spent time in the direct-to-consumer marketing space as corp controller and interim CFO for Peak Performance Coach Anthony Robbins; heading a finance department of more than 35 finance professionals and managing nearly $100 million in revenue at Robbins Research International.

Specialties:
Financial Due Diligence
Marketing and Branding
Mergers and Acquisition
Capital Raising
Turnarounds

Past Work Experience:
Chairman & CEO - INBI
Chairman & CEO - OmniReliant Holdings, Inc.
CFO - Skyway Software
CEO - Aclarian Mortgage
CFO - Q-Link Technologies
Instructor -Becker
Corporate Controller / Interim CFO - Anthony Robbins Companies
(CFO for Tony Robbins!)
To read up on the summaries of his positions at those companies, click here: link


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Management Team:
(Note that INBI is rapidly growing and a future NYSE stock after 6 positive quarters. The number of management personnel is steadily growing and there will be constant updates and changes in management as they do grow, so it is difficult to track everyone.)

There are currently 35 employees listed on Linkedin
http://www.linkedin.com/search/fpsearch?companyId=1722336&sortCriteria=R&keepFacets=&facet_CC=1722336

Many of the executives and management personnel are very highly qualified and have worked at fortune 500 companies in reputable positions.

-Chairman & CEO
Robert "Bob" DeCecco
Linkedin: http://www.linkedin.com/in/dececco
Forbes: http://people.forbes.com/profile/robert-john-dececco/135195

-President
Greg Sarnow
Linkedin: http://www.linkedin.com/in/directresponseacademy

-Chief Operating Officer (COO)
Allen Clary
Linkedin: http://www.linkedin.com/pub/allen-clary/0/b71/aaa

-Vice President of Human Resources
Lisa Martinez
Linkedin: http://www.linkedin.com/in/lisamartinez

-Vice President of E-Commerce
Ron Rule
Linkedin: http://www.linkedin.com/in/ronrule?trk=pub-pbmap

-Vice President of Sales and Marketing
Travis Berger
Linkedin: http://www.linkedin.com/pub/travis-berger/33/497/719

-Supply Chain Manager
Stephanie Walter
Linkedin: http://www.linkedin.com/pub/stephanie-walter/24/9a4/29?trk=pub-pbmap

-Director of Live TV Operations
Lori Martin
Linkedin: http://www.linkedin.com/pub/lori-martin/11/414/b49?trk=pub-pbmap

-Director, Direct Response
Melody Disney
Linkedin: http://www.linkedin.com/pub/melody-disney/33/4a5/b61

-Vice President of Finance
Mary Mather
Linkedin: http://www.linkedin.com/profile/view?id=47495925&pid=5094167&authType=name&authToken=IN4v&trk=pbmap

-Financial Analyst
Alex DelaPava
Linkedin: http://www.linkedin.com/pub/alex-delapava/30/a3b/664?trk=pub-pbmap

-Office Manager/HR Coordinator
Melissa Vernocy
Linkedin: http://www.linkedin.com/pub/melissa-vernocy/3/6aa/547

-Project Manager
David Carmody
Linkedin: http://www.linkedin.com/in/davidlcarmody?trk=pub-pbmap

-Project Coordinator
Adam Slack
Linkedin: http://www.linkedin.com/in/dadamslack

-Director of Logistics
Brian Doughty
Linkedin: http://www.linkedin.com/in/briandoughty?trk=pub-pbmap

-Customer Service Trainer
Stoney Lawrentz
Linkedin: http://www.linkedin.com/pub/stoney-lawrentz/33/466/a0a?trk=pub-pbmap

-Consumer Service Represenative
Brandy Lewis
Linkedin: http://www.linkedin.com/pub/brandy-lewis/33/468/a68?trk=pub-pbmap

-Consumer Care Representative
Olga Narvaez
Linkedin: http://www.linkedin.com/pub/olga-narvaez/39/73/444

-Analytical Accountant
Sasha Edwards
Linkedin: http://www.linkedin.com/pub/sasha-edwards/25/567/72b

-GM for the Asian Pacific Region
Kevin Kuo
Linkedin: http://www.linkedin.com/pub/kevin-kuo/15/197/51


Number of Employees as of:
06/30/2007 - 2
06/30/2008 - 1
06/30/2009 - 9
06/30/2010 - 19
12/31/2010 - 31
12/31/2011 - 75 employees internationally

INBI is steadily hiring as they continue on their fast growth track. INBI posts open positions on their twitter feed ( https://twitter.com/#!/InfusionBrands ). Every link you click takes you to a page that says this, "The job you’re looking for is no longer active."


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Share Structure:
Free trading shares :
Outstanding shares : 181,457,508 current as of Nov 17, 2011
Authorized shares : 800Million Common, 100Million Preferred

The float is unknown but we will get the numbers shortly.
(OTC markets info is not updated and current, just use the filings).

Vicis Capital owns the bulk of all shares, both common and preferred, which means that all s/s changes have to be approved by them. After already investing, and continuing to do so, 8 digit dollar amounts in INBI - anything that they approve is what they view is best for the company's long term growth.


Historical INBI PPS by quarter:
Quarter Ended - High($) - Low($)
--------------------------------
Mar 31, 2007 -- 3.875 -- 2.50
June 30, 2007 -- 3.60 -- 2.50
Sept 30, 2007 -- 3.40 -- 2.10
Dec 31, 2007 -- 4.75 -- 2.20
Mar 31, 2008 -- 3.95 -- 2.00
June 30, 2008 -- 3.05 -- 1.50
Sept 30, 2008 -- 1.60 -- 1.01
Dec 31, 2008 -- 1.18 -- 0.60
Mar 31, 2009 -- 1.01 -- 0.35
June 30, 2009 -- 1.01 -- 1.01
Sept 30, 2009 -- 1.01 -- 0.40
Dec 31, 2009 -- 0.99 -- 0.35
Mar 31, 2010 -- 0.40 -- 0.11
June 30, 2010 -- 0.11 -- 0.06
Sept 30, 2010 -- 0.16 -- 0.04
Dec 31, 2010 -- 0.10 -- 0.04

INBI we see traded between $2 and $4 when the company was failing, had $0 profit, no growth, and making horrible business decisions. Now INBI trades around .10 while the company is growing exponentially, achieving massive YOY sales and revenue growth (first Q of profit coming), making big acquisitions, growing internationally, and everything else the DD states.
Why the fall? PPS is a supply and demand equation. There is very little supply (the stock fell on nothing which the weekly chart shows) and there is no demand, yet.
The PPS years ago should have been .01'ish. The PPS now should be in the $2-$4 range.


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Financials:
Per the latest 10Q, period ending Sept 30,2011
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8251286

The next financial report will be the Annual Report (10-K), due out around March 31, 2012 for year ending Dec 31, 2011. Once it arrives this section of DD will be expanded and updated fully.

Period Ending : 12/31/2010 & 09/30/2011
Total Assets : $6.7Mil and $8.6Mil
Total Liabilities : $4.0Mil and $7.6Mil

Period Ending : Nine months ended Sept 30 of 2010 & 2011
Product Sales : $4.6Mil and $11.6Mil (Increase of $7Mil)
Gross Profit : $1.7Mil & $5.2Mil (Increase of $3.5Mil)
Net Loss : ($19.4Mil) & ($5.4Mil) (Decrease of $14Mil!!)
Cash and cash equivalents : $3.8Mil & $1.4Mil

The 2nd chart from the top, "Annual Company Growth" is something to see: The annual growth is at 58%.
http://www.linkedin.com/company/infusion-brands/statistics


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INBI Studio Tour:
Infusion's multi-million dollar state of the art studio in Clearwater, Florida, is a 34,000 square foot facility that sits on 5 ½ acres and has been a favorite of many major film studios and television networks. Housing three sound stages and a main Broadcast Center, our digital control rooms and studios are perfectly suited to support the network partners of Infusion Broadcast. From pre to post production, our digital production hub is complete with all the amenities and personnel to make any production successful.

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Infusion Brands International's Products and Commercials:

INBI holds worldwide exclusive rights to manufacture and sell the their patented products.



Dualsaw with TwinBlade Technologies (Product)
http://www.dualsaw.com/
http://twinblade.se/en/index.html

SnoreRx (Product)
http://www.getsnorerx.com/
http://www.sleepscentsations.com/
http://therascent.wordpress.com/

Ruby Crystal System (nail care) (Product)
http://www.rubycrystal.com/

The Drain Doctor (Product)
http://www.buydraindoctor.com/
EMS website: http://www.enviromfg.com/

Eco Foam Mattress & Pillow
http://www.ecomemoryfoam.com/

AB Dance

Paint Fast & Paint Sprayer Elite

HSN DOC Multi Cleaner

Duzi Cloths

Evove (Air Purifier)

Steam Iron

Power Plank

Slimming Pillow

There are more videos uploaded on their YouTube channels that I have not uploaded here. Some of the videos are commercials shot in their studio. Renting out their studio for others to shoot commercials brings in additional revenue.

http://www.youtube.com/user/InfusionPost/videos


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Other Due Diligence:

>Remember this news:
CLEARWATER, Fla., Jan. 20, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International, Inc. (Pink Sheets:INBI) and Environmental Manufacturing Solutions (EMS) today announced a supplier agreement whereby Infusion Brands holds the worldwide exclusive rights to manufacture and sell products to the consumer goods marketplace that incorporate EMS's patented formulations. These formulations include Infusion Brands' flagship product, Drain Doctor, as well as the entire EMS product line that is applicable to the consumer and do-it-yourself (DIY) marketplaces.

Environmental Manufacturing Solutions (EMS)
http://www.enviromfg.com
From their homepage:

Powered by SynTech, the world's only synthetic acid, EMS products offer the full strength of sulfuric, hydrochloric, hydrofluoric and other mineral acids with no harmful effects to personnel, equipment or the environment. Combined with our patented synthetic degreasers, release and microbial agents, EMS products safely replace the harsh acids, solvents, and caustics used in many industries. Our accomplishments now number over 150 products including the world's only original equipment manufacturer (OEM) approved vehicle washes and cleaners.

All EMS formulations carry triple-zero Hazardous Materials Identification System (HMIS) scores, are non-corrosive to metals, non-irritating to skin, non-mutagenic, and 100% biodegradable within 10 days. EMS ingredients also carry EPA, FDA, OSHA and USDA approvals and are not regulated by the D.O.T. or Canadian TDG.

EMS has been recognized as "CHAMPION" in the EPA's Design for Environment Program's Safer Detergents Stewardship Initiative (SDSI). "CHAMPION" is the highest level of recognition within the SDSI program and reflects EMS' commitment to developing and producing only the safest detergents and surfactants. EMS will receive the Champion award later this year in Washington, D.C.

>Quote from March 20th News:
http://news.yahoo.com/snorerx-pillow-liners-huge-hit-consumers-070912245.html :

Infusion Brands (INBI.PK), a global consumer products company, offered consumers a free trial offer of its product through the SnoreRx website and received more than 50,000 requests within days. Each trial consumer received one SnoreRx pillow liner, which is good for three nights of snore­-free sleep.
Infusion Brands holds the worldwide exclusive license to manufacture and sell Sleep Scentsations products, including SnoreRx. Infusion Brands International, Inc. (INBI.PK) is a global consumer products company that builds and markets brands, leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit infusionbrands.com

Now, how many orders/ free trail requests do you think they will be processing once the campaign starts Saturday?



>Infusion Brands has 13 trademarks per just this one site:
http://trademarks.justia.com/companies/infusion-brands-inc-992605/



>INBI has CB'a BrandEngine doing their brand and package design for the Dual Saw!
This company also does branding and packaging for HP, Nyko, Chiquita, and several others.
CB'a 's other brand and design projects, Dual Saw is both.
http://www.cba-be.com/en/projects/
http://www.cba-design.com/en/projects/

http://www.cba-be.com/en/projects/dualsaw/

CB’a announces the win of three Pentawards for the 5th edition of this international competition exclusively devoted to packaging design. The three prize-winning projects were developed by three different CB’a offices.
One of the awards was for the Dual Saw!



About CB'a:
We’re a strategic brand design agency. What that means is we create brands and help established brands express themselves. Our design solutions help our clients communicate with truth, relevance and delight.

We pride ourselves in doing a few things and doing them extremely well. This is where we really soar:

Strategic brand design — turning business goals into brand expression that connects with real people
Packaging design — bringing brands to life where it matters most
Innovation — collaborating with clients to ideate brand, product and packaging possibilities.

CB’a has offices in Paris, Barcelona, Madrid, Geneva, Milan, Brussels, London, Dubai, Istanbul and Hong Kong.



>Keven Harrington is the CEO of TVGoods.com, LLC. Another one of his successful ventures is HSN Direct with Home Shopping Network.
Harrington has financed more than 500 product launches resulting in sales of more than $4 billion worldwide with 20 products reaching individual sales of over $100 million each, and creating dozens of millionaires.
TVGoods is headquartered at INBI's studio in Clearwater, FL.
These guys license 100's of products.
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=73653369


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Infusion's Acquisition of Home Shopping Express S.A. (HSE):



Home Shopping Express S.A. engages in the catalog and online retail of household durable products and saw machines. The company was founded in 2007 and is based in Sant Jordi de Ses Salines, Spain. As of May 9, 2011, Home Shopping Express S.A. operates as a subsidiary of Infusion Brands International, Inc.
http://www.home-shopping-express.com
http://www.startwin.tv/


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Infusion Broadcast (USA) and Ideal World (UK) came together to create USA Live. It is the world's first international live infomercial broadcast to the UK from INBI's studio.
http://www.idealworld.tv/
http://www.idealworld.tv/usa-live.aspx

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INBI - Daily Candlesticks




INBI - Weekly Candlesticks - The weekly chart shows how high INBI used to trade when it had nothing going for it. Everything has done a complete 180 as the DD clearly states. This chart should be the complete opposite of what it currently is.