Believe me, people care about taste. Do a little bit of research and asking around. Most reviews on protein RTD/powders have a number of factors to concentrate on, an important one is taste. I workout 5 days a week, I know I am soooooo glad that I'm finished with a protein powder product that made me want to vomit everytime I drank it. If you let me choose between PIII (tried vanilla and chocolated) or MM (only tried chocolate), it would be PIII, no questions asked. I too was concerned about the sugar, but after some DD and getting a response from Roy, I'm more confident in their product:
"This is a protein recovery drink. Science proves that in order for high levels of protein to synthesize in the body to feed and restore muscles, one must have at least one gram of carbohydrates to one gram of protein, thus our strategic level of carbs to protein. Go to Attitudedrinks.com and check out our USAA clinical study where we proved that point. Thanks, rGW".
Not many CEO take their time to answer your emails.
Phase III tastes like a special treat than a protein drink IMO.
