Lifeline Therapeutics (fka LFLT)

[Steeley]

Lifeline Therapeutics, Inc. Selects Ogilvy Public Relations Worldwide as Agency of Record

Denver Anti-aging Company Enlists Ogilvy PR for Brand-Building Launch Program

DENVER, CO, FEB. 15, 2005. Lifeline Therapeutics, Inc., (OTTB: LFLT) has selected the Ogilvy Public Relations consumer marketing practice to execute a comprehensive brand-building public relations effort. Ogilvy PR's Denver office will spearhead the program.
"We selected Ogilvy PR for their in-depth understanding of our business and knowledge of the anti-aging market," stated Bill Driscoll, President and CEO of LFLT. "Ogilvy PR will play a pivotal role in establishing a whole new category of anti-aging products designed to increase healthy life expectancy."
The first product, based on LFLT's proprietary Protandim technology that enhances the body's primary antioxidant enzymes, will be introduced within the next few weeks. The highly-anticipated product has been heralded by researchers as a significant breakthrough in antioxidant therapy and has received much global media attention over the past 18 months.
Paul Myhill, LFLT's Vice President and Director of Marketing, said, "Since our inception, we have aligned ourselves with the best professionals and counsel that industry has to offer. Ogilvy is certainly one of the most recognized and trusted names in the marketing communications industry. Our revolutionary product requires such an elite, reputable, global company."
ABOUT OGILVY PUBLIC RELATIONS WORLDWIDE…
Ogilvy Public Relations Worldwide is a foremost global marketing communications firm, with offices in more than 60 cities around the world. Ogilvy PR has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary, Feinstein Kean Healthcare, Ogilvy PR provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide as the "2003 International Agency of the Year," marking the fourth consecutive year the firm has been awarded such status. Ogilvy PR is part of the WPP Group, the world's largest marketing communications company (NASDAQ: WPPGY, www.wpp.com).

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