Wednesday, July 20, 2011 2:50:24 PM
Although the longevity of the chain, which dates back to 1993, exceeds that of some other concepts on this list, Big Apple Bagels was selected on the basis of its franchise sales resurgence. According to Tony Cervini, BAB’s Director of Development, “While growth of new franchises was slow through the recession, it’s now back on the rise. We now have seven new units in the pipeline, thanks in part to our development agent program and our decision to limit the size of new locations to reduce initial investment costs.”
Particularly attractive to potential Big Apple Bagels franchisees is the coffee shop identity within the bakery-café concept. Built into each location is an area devoted to Brewster’s® coffee, the exclusive specialty coffee brand of BAB, Inc. Brewster’s has developed a dedicated following to its line-up of unique limited offering flavored coffees, including such creations as “Michigan Cherry” and “Mountain Blueberry.” Each year the management team at BAB works in conjunction with BAB’s roaster to create and fine-tune new coffee flavor offerings. Sales performance of these special flavors has been on a steady increase.
BAB, Inc. operates, franchises, and licenses Big Apple Bagels ®, My Favorite Muffin ® Jacobs Bros. Bagels ® and Brewster’s ® Coffee. The Company’s stock is traded on the OTCBB under the symbol BABB and its web site can be visited at www.babcorp.com.
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