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Wednesday, July 20, 2011 2:06:52 PM
The National Hockey League, which currently has a comic book promotion going with Stan Lee, has signed a deal with Disney Consumer Products to co-brand merchandise featuring characters from Disney Channel’s animated series, Phineas and Ferb. The products will appear during the 2011-12 season. Financial terms were not disclosed.
The Disney and the NHL collection will include apparel, headwear, house & home products and collectibles featuring characters from Phineas and Ferb wearing NHL and team-branded merchandise. NHL and Disney licensees will deliver the new products to retail stores throughout North America in fall 2011, just in time for the new school year and the 2011-12 NHL season.
According to Jim Haskins, NHL group vice president, Consumer Product Licensing, “The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65% of those fans watch the Disney Channel.”
http://thebiglead.com/index.php/2011/07/20/michael-vick-adds-another-endorsement-nhl-ices-disney-deal
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