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Wednesday, 05/25/2011 1:15:30 PM

Wednesday, May 25, 2011 1:15:30 PM

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CHICAGO (MarketWatch) -- Viacom Inc. said Wednesday that its board of directors
has authorized a 67% increase in its quarterly dividend, the latest sign that the
advertising environment for major media companies remains strong. Viacom has
raised the payout to 25 cents a share from 15 cents a share, payable July 1 to
shareholders of record as of June 15. "This substantial increase in our dividend,
as well as our ongoing stock buyback program, reflects the confidence we have in
our ability to generate ample free cash flow to support returning greater value
to our stockholders," said Philippe Dauman, chief executive of Viacom, in a
statement.