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Friday, 12/31/2010 5:38:30 PM

Friday, December 31, 2010 5:38:30 PM

Post# of 49276
Some more interesting material..

http://en.wikipedia.org/wiki/Standard_Oil#Breakup


Rights to the name

Of the 34 "Baby Standards", 11 were given rights to the Standard Oil name, based on the state they were in. Conoco and Atlantic elected to use their respective names instead of the Standard name, and their rights would be claimed by other companies.

By the 1980s, most companies were using their individual brand names instead of the Standard name, with Amoco being the last one to have widespread use of the "Standard" name, as it gave Midwestern owners the option of using the Amoco name or Standard.

Currently, three supermajor companies own the rights to the Standard name in the United States: ExxonMobil, Chevron Corporation, and BP. BP acquired its rights through acquiring Standard Oil of Ohio and Amoco, and has a small handful of stations in the Midwestern United States using the Standard name. Chevron has one station in each state it owns the rights to branded as Standard except in Kentucky, which it withdrew from in July 2010.[25] ExxonMobil keeps the Esso trademark alive at stations that sell diesel fuel by selling "Esso Diesel" displayed on the pumps. ExxonMobil has full international rights to the Standard name, and continues to use the Esso name overseas.[26]




This map shows which state currently has the rights to the Standard Oil name belonging to. ExxonMobil has full international rights and continues to use the Esso name overseas. Kentucky is currently held by Chevron, however its status is up in the air after Chevron withdrew retail sales from Kentucky in July 2010.