ICHIMOKU TRADING BOARD

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TIVU CC Transcript and link location http://www.tivusconnect.com/ --

November 30, 2010 – conference call
November 30, 2010

(We apologize for the dropping call issue with Mr. Francis, he was calling from New Zealand and obviously the connection was sub-par. However, here are both Shiva Prakash’s and Mr. Francis’ statements. )

The following is a transcript of the prepared script, and I remind all it is not a verbatim transcript, however materially the same.

Steve Haag: Good afternoon, Welcome to Tivus shareholder conference call. I would like to thank you all for coming.

Because one of our most important responsibilities is to communicate with shareholders in an open and direct manner I would like to remind everyone that comments in today’s call are based on current management expectations, and are considered "forward-looking statements," generally preceded by words such as "plans," "expects," "believes," "anticipates," or "intends." We cannot promise future returns. Our statements reflect our best judgment at the time they are issued, and we disclaim any obligation to update or alter forward-looking statements as the result of new information or future events. The Company urges investors to review the risks and uncertainties contained within its filings with the OTC Markets and/or Securities and Exchange Commission.…It is my great pleasure to introduce, Mr. Shiva Prakash.

Shiva Prakash: thank you. I would like to welcome everyone to our first conference call; I trust this will be the first of many more to come.

On today’s call, I will provide everyone with a brief background of our company and what we have so far accomplished, as well as what we today expect over the course of the next 18 months. In addition, I would also like to provide you with some insight into the Hotel and hospitality entertainment industry we serve. With this in mind, I’m pleased to have Randall Francis, our newly appointed chief technology officer, bring us current on the rapidly growing IPTV hospitality industry and the pivotal role Tivus plays in it.

Company and Product Background

The private company Tivus was formed in 2009, and subsequently reversed into a public shell, MaxWiFi, which has been publicly traded since 1992. Tivus, Inc. is an entertainment technology company providing high-definition internet-protocol-television (HD IPTV) to hotels and casinos worldwide. Although the company delivers cable and premium high-definition programming and hardware, Tivus revenue model, and this is very important to understand, generates revenue from advertising. Tivus then shares a portion of that advertising revenue with our hotel customers. This revenue sharing model is the key value proposition distinguishing Tivus from all other hotel entertainment providers.

For the first time in history, Tivus offers the hospitality industry a completely interactive high-definition entertainment solution that generates significant revenue for each property — up until a few months ago a hotel’s entertainment system was always a significant capital expenditure. Tivus installs customized high-definition flat-screen televisions with a complete line of free-to-guest programming, video-on-demand services, video games, direct guest-access to hotel amenities, guest folio review, rapid checkout, and a host of other interactive features such as flight schedules and booking travel, while all guest preferences remain available to guests at any hotel property in the world enjoying Tivus.

Our revenue is generated through Tivus’ proprietary technology, which allows the company to deliver advertising at four increasingly complex, and consequently increasingly lucrative levels: the first and most basic level everyone’s already familiar with, it is simply the advertisements we all see on TV channels every day – known as queue tones in the industry.

The typical hotel systems we have been quoting usually call for 100 to 150 channels and each channel has from 2-6 minutes of negotiated queue tones every hour, running 24 hours a day, 365 days a year, and all of these queue tones are filled with ads paid at a flat rate.

Now we will analyze how Tivus’ proprietary Technology comes in to play; the next three layers of advertising are delivered via behavioral, targeted, and promotional advertising technologies. The company’s proprietary network operations center, or NOC, can deliver more targeted advertising for which companies will pay a premium. To give you some idea of the difference between the revenue derived from this first-level of advertising, it typically generates $XX.00 per 1000 plays, also known as impressions in the industry. By contrast, a single, targeted ad delivered to a consumer based on an advertiser’s demographic requirements typically generates that same amount for just a single impression. Now, we can begin to see how targeted advertising specifically and directly to a company’s desired customer base demographic is highly valued by Fortune 500 companies, who appreciate the enhanced value of and better results when compared to traditional, extremely expensive, scattershot advertising methods.

Now that we have briefly discussed our business model, and the way we generate revenue, I would like to bring everyone up to date quickly on what we have accomplished since we commenced corporate operations just this past August.

We have accomplished quite a bit in a relatively short period of time. Shortly after we commenced corporate operations, I engaged SmallCap Support Services who currently performs our investor relations duties. That engagement was soon followed by the appointment of our independent public auditors, M. & K. CPAs, one of the country’s largest firms of its type serving more than 140 small cap companies. We next brought on securities counsel by retaining Whitley LLP’s attorney at law, a Houston-based securities corporate law firm, to represent all the shareholders of the company.

The company then began the tedious process of preparing Tivus’ last two years of books in transforming them into the GAAP accounting standard. That process is currently underway and although it is impossible for me to give you a hard date, I am optimistic that we can hand off these financials sometime soon after the first year to the auditors. Once that is completed, we can then immediately file for up-listing.

However, before all of that will occur, shareholders can expect the company to soon file our Q3 numbers and then quickly file our attorney’s opinion letter to bring the company up to full PINKSHEETS compliance in the shortest time possible.

The company has also announced and completed a reduction in its authorized common stock from 2 billion shares to 300 million shares. I would like take this opportunity to reiterate my commitment to grow Tivus with careful attention to non-accretive use of company capital.

Although the company still serves 31 Legacy hotels with secure broadband, the meager revenues it generated over the past year was, of course, insufficient to bring us the opportunity we have today. Tivus was fortunate to have investors that funded the company over the past year, when no one else would, during one of the worst financial crises in modern times, and have remained loyal and committed to the growth of the company for the long-term.

Now that access to public capital has now mostly served its purpose, I expect our use of company capital to soon end as contracts and bank financing begin to fulfill our capital needs going forward.

Since we are in the middle of accounting and auditing the company’s books for the past two years, I expect to soon have clarity and full transparency regarding the exact status of our capital structure. I maintain that once the accounting is completed, shareholders will be pleased at the responsible and accretive use of all our capital. I believe shareholders will also be pleased our capital has been used to bring us our current opportunity while also ensuring we will soon no longer need to use it.

I’m fortunate to be surrounded by some of the best minds in the business today, and remain confident of our ability to build this Company into a major , worldwide corporation. In addition to the accounting, our management team is also investigating all possible options for the restructuring of certain corporate obligations. It remains my intention to do whatever we can to advance the company and shareholder value. I look forward to soon sharing these details as they mature.

I believe one of the highlights of the past few months is the September 23rd announcement that Tivus was awarded its first in-room high-definition IPTV contract by the Doubletree Hotel and executive meeting center downtown Omaha Nebraska.

The 60-month contract is valued at $1.2 million and provides the Omaha Doubletree with Tivus’ in room HD IPTV entertainment solution for approximately 450 rooms.

I’d like to reemphasize how important it is to consider that the initial cost of these five-year contracts is increased by a factor of 2 to 3 times the contract value using only the first, basic level of advertising; however, once our NOC is deployed, I expect sometime in 2011, the next three layers of advertising increases revenues by as much a 7 to 10 times that of the original contract.

Considering there are over 85,000 hotels in the United States alone of which 80% still have the old CRT standard definition televisions, and all major chains are requiring their properties to upgrade to HD flat screen televisions – We are fortunate to be poised to take advantage of this current opportunity.

Significantly, last month, it was with great pleasure that I welcomed Doug Marriott to our newly formed professional advisory board. I have had the pleasure of getting to know Doug over the past year as he has been instrumental in helping me to bring Tivus’ opportunity to its current state. Doug continues to be a constant source of support and advice. It is certainly not an understatement to say that Doug Marriott’s knowledge of the industry and depth of experience is a very important and beneficial competitive edge and we are rightly proud to have his help.

We also just recently announced key relationships with CVS international, a leader and innovator in IPTV solutions, including a supply-chain agreement they facilitated for us with Vestal TV, a major European electronics manufacture, have all ensured Tivus can deliver massive amounts of television and IPTV hardware required to changeover America’s hotel and casinos to Tivus unique revenue sharing IPTV hotel entertainment solution.

Finally yet importantly, I have asked Randall Francis, president of CVS international, and Tivus’ new chief technology officer, to bring all of us up-to-date on the current state of the North American and worldwide IPTV Industry and how Tivus fits into and intends to dominate the IPTV industry.

Now it is my great pleasure to introduce to you Mr. Randall Francis.



Randall: Thanks you Shiva, the IPTV market place has several segments because IPTV is a generic term which describes the structure of the transport mechanism for delivery of streaming content rather than just the business we are in.

IPTV is Internet Protocol encapsulated digital television within digital transport streams.

You can find IPTV being delivered by satellite and by Cable operators and being used as the local distribution mechanism within your home, even if the original content was not delivered in that form by your service provider.

In our case Tivus has engaged with satellite and terrestrial fiber service providers that have pre-packaged, or encapsulated, the video content in IP transport streams before it is uplinked to the satellites and this is a major benefit to Tivus in that the content is handed off to Tivus on each head end location as IP transport streams that can then be encrypted and passed off to the local network without any further processing.

Through our connections with the television manufacturers Tivus also now can deploy fully integrated IP televisions, this means there is no set top box required in the hotel guestroom and the installation is much more cost effective, no additional power supplies or cables in the room.

You may have seen in the retail sector the internet connected televisions which allow you to directly access web sites, the Tivus IPTV is similar to this but with much more processing power on board plus the full verimatrix encryption and locked down operating system that provides the interactive hospitality features and billing platform.

Tivus is now positioned to deploy this type of system in any location in North America or Canada and I am very pleased to be given the opportunity to take this technology forward for the company.

Thank you.

Steve: Questions where taken from the gallery, and all was adjourned about 5:05 PM EST.