CEO memo 10/10 with store pics
Had the pdf file forwarded to me by a mod assts so I uploaded onto a free site to share. Hopefully can make its way onto iBox somehow and into Wiki as well. http://www.mediafire.com/?sharekey=09adb0eb102bcb8b6b21be4093fab7ac6244ffaa4e351bda9b20786b9a6e1ed0
Hello Moderator Team,
I am enclosing an assortment of pictures of Winning Colours Stain Remover in various stores in Canada,
including Walmart, Home Depot, Canadian Tire, Home Hardware and Zellers.
The purpose is to illustrate that the circumstances of shelf placement vary between stores within a banner,
and amongst banners. The store-to-store performance results are affected by many issues.
The initial accomplishment is for our new brand is to obtain the shelf presence.
The next task is to optimize our shelf presence by introducing standardization wherever possible,
creating awareness amongst staff and developing merchandising support programs geared to
the retailer’s own programs. Some Home Hardware show Winning Colours Stain Remover beside
an identical bottle called Laundry Miracle. That is our “Laundry Booster” market test of price point
ranges for narrower applications.
Eric Lehner, CEO