Cool, unique, goose-bumping car care products - it’s the same in any language. OTC : FLKI
Polling the players of the Automobile After-Market Industry, I was received with the same refrain : « What a very bad time to come out with very good and innovative products. The top end of the car care product ranges are down 40% this year - even worse than the overall automobile after-market which is off about 30%. And yet, Falken Industries Ltd OTC : FLKI an uncontested global leader in consumer, professional and industrial product conceptions, is coming ahead with additions to consumer and professional lines - in the latter much-anticipated super products targeting the business of two fortune 500 multi-nationals’ offers to the body-shop and detailing centers and providing better performance at substantially lower cost.
These products, set to go on sale this fall, after their introduction at the Paris Equip’Auto tradeshow by The Clean Plus® Product Group have been on the design and conception slab for some time, conceived well before the economy began careening off track. The Clean Plus® Product Group who through its network of global distributors will offer the products is convinced that in this rare instance, timing is not everything. “Indeed, the products’ unique, goose-bumping ease of application and unbeatable performance is certain to lure even reluctant buyers” said Manuel Garcia, Communications Officer. The “Brilliance” group of innovative products integrating the Clean Plus® “Pro” line are an unusual blend of true ease of performance, deluxe design and comfortable ease of application. The products fit in an automotive category of themselves amongst professional car care products.
As luck would have it, I was vacationing in Europe while Clean Plus® researchers were previewing the products in anticipation of meetings with the automotive press. As an analyst for the industry for the better part of a quarter century, I couldn’t imagine a better way to improve on a European holiday. I sat and stared, I felt trepidation at first. Would these new products with their modern high-tech development and lavish projections of performance swap the performance criteria of existing Falken product conceptions which have racked up industry award after industry award in the last decade ?
Just like other products in the Group’s offering the new “Brilliance” collection of the professional line were easy in application and extraordinary in performance. I was surprised at how seamless the process was. Application was smooth and soft - I experienced an adrenaline rush - compared to all other brands tested, and notably the most popular in that activity sector, the Clean Plus® “Brilliance” were smooth, easy - sheer joy.
Before interviewing researchers, I tried to wipe the grin off my face. Not possible.
Looking at members of the professional press who came for a sneak preview, many of which were foreign and speaking languages I did not understand, I witnessed the attestation of a widespread recognition and anticipation for this next generation of professional car care products. Cool, is the same in any language.
I rushed to my cell phone and ordered another 5000 shares of FLKI at 50 c ! It’s no secret, I think the stock will double before the end of the year, or close, and there’s plenty of reason why, not the least of which is the foregoing.
