Who's Your Daddy Sponsors World Poker Tour(R) Celebrity Invitational
02/26 8:28 am (BW)
Story 1023 (WPTE, WYDI)
CARLSBAD, Calif.--(BUSINESS WIRE)--February 26, 2008 --
Who's Your Daddy, Inc. (OTCBB:WYDI) announced that it is the official energy drink sponsor of the World Poker Tour(R) ("WPT") Celebrity Invitational to be held March 1 -3, 2008 at the Commerce Casino in Los Angeles. The event will be broadcast on WPT's new network home, GSN, on July 21, 2008 at 9 pm EDT/PDT.
The first place finisher will win $100,000 and a $25,000 seat in the WPT World Championship at The Bellagio Hotel in Las Vegas in April. The 10 final celebrities in play will each receive a cash donation payable to their charity of choice.
This exclusive, invitation-only charity event has previously attracted stars such as Vince Vaughn, Ben Affleck, Paris Hilton, Jason Alexander, Jennifer Tilly, James Woods, Don Cheadle, Pete Sampras, Hank Azaria, Shanna Moakler, Mekhi Phifer and Morgan Fairchild.
In this three-day tournament, celebrities play against WPT champions and top poker luminaries such as Antonio Esfandiari, Doyle Brunson, Phil Laak and Phil Ivey.
Rose Odeh, WPT Chief Marketing Officer, stated "Texas Hold 'Em is a worldwide phenomenon that many celebrities love to play, which makes the Invitational the perfect opportunity to bring together entertainment and philanthropy in a fun, yet competitive environment where everyone walks away a winner -- and one person walks away with a World Poker Tour title."
Dan Fleyshman, President of Who's Your Daddy, stated, "estimates show that over 60 million people in the U.S. play poker, with an even larger audience observing the events on television. With sponsorship of this WPT event, I firmly believe that the Who's Your Daddy brand is entering a new level of name recognition while establishing our drinks in the poker world."
About World Poker Tour
WPT Enterprises, Inc. (Nasdaq:WPTE) is a media and entertainment company engaged in developing, producing, and marketing gaming-themed, televised programming; the licensing and sale of branded consumer products; and the sale of corporate sponsorships. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (NASDAQ:LACO).
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy(R)" "King of Energy(TM)" line of beverages.
For more information, go to (www.whosyourdaddyinc.com; www.kingofenergy.com).
The Company's blog site is at www.kingofbloggers.com.
CONTACT: Dan Fleyshman, President
760 -438 -5470
SOURCE: Who's Your Daddy, Inc. Copyright Business Wire 2008
