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. color=#006400***MEMO FROM THE CEO***

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AMERICAN_PSYCHO   Tuesday, 02/05/08 06:06:35 PM
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.<font color=#006400>***MEMO FROM THE CEO***

I emailed the CEO, Mr. Eric Lehner, and extended my gratitude for what he has done, and will continue to do, for Winning Brands Corporation and its shareholders. I also inquired into his thoughts on the WNBD iHub board's iBox and how it might be improved upon to convey the company's message. Read his response below in bold:

Hello Mr. Lynch,

Thank you very much for the work that you do at Investors Hub.

It is one of my operational goals for Winning Brands that the company embrace the technological and cultural possibilities of the relatively new concept of “investor forums” so that the virtual community of shareholders and Winning Brands can function like a collective consciousness and achieve things that are greater than the capabilities of any one individual. The era of the heroic all-knowing public company CEO in my opinion is over, because the information (and wisdom) available today to an interested Chief Executive on any subject greatly exceeds his or her capacity as one person to possess. I am therefore a facilitator of the process, rather than its sole architect. In this way, the company will not be subject to my own limitations.

Winning Brands is a work-in-progress as to how to best assimilate the collective intelligence and observational capabilities of its shareholder community in an innovative manner while still functioning according to normal criteria in respect of the other bodies that it deals with, such as the Securities & Exchange Commission, the quotation services such as Pink Sheets, Winning Brands’ emerging retailing partners, suppliers etc. I must be careful in my communications with shareholders in order to respect the spirit of securities legislation, and am therefore somewhat conservative in my approach. The last thing we want to do is draw in shareholders who don’t genuinely understand the risks associated with early stage growth or to engage in communications that violates certain regulatory provisions, notwithstanding good intentions. Similarly, the shareholders will need to use good judgement in their own initiatives with retailers and suppliers so that our business associates do not regret dealing with such a spirited public company. Together, the shareholders and the company are building a reputation in the marketplaces in which Winning Brands operates; the capital marketplace and the consumer marketplace. This is a profound opportunity and we need to be very careful to ensure that we actually become the type of company that we have in mind. If we succeed, it may become a special chapter in the history of business evolution. There has been much interesting research into the concept of the “wisdom of the crowd”. This is not a new concept per se, but the manner in which it is being applied by Winning Brands management for the benefit of our shareholders is quite progressive. We are certainly at the leading edge in contemplating the implementation issues.

As CEO, I do not post on the message boards, nor do I have a membership to any investor forum in order that shareholders can communicate with each other unimpeded, whether I agree with what they say or not. I trust and believe that in such an open forum there will also be other points of view raised to provide needed perspective giving active participants the opportunity for personal growth in their understanding of the issues at hand and their own role in the success equation.

It is more practical for me to communicate with the moderators rather than with individual shareholders in order to facilitate the moderators’ goal of providing meaningful discussion. My hope is that we can create the best such forum environment in the world for the shareholders of Winning Brands Corporation. I realize that this is easier said than done, but it is certainly worth trying.

As to your question about the appearance of the i-box; thank you for allowing me to share some thoughts.

• Pictures are easier and faster as a communications tool than text, so I will make a special effort to share photographic material that is informative to supplement your text material.

• We all appreciate good taste in design, and I therefore thank you in advance for whatever efforts you already have made and are making on a continuous basis to maintain the best looking i-box possible. It would be ideal if the arrangement of photos and i-box text could be “designed” by a professional. Winning Brands would be willing to pay for this if you felt that the architecture of Investors Hub can accommodate such graphic design. The process could still be led by the moderator, in order to retain an arm’s length relationship.

• Your decision to make memos from me publicly accessible is a good idea because it simplifies the DD process for interested parties. It is a considerable risk on my part to be so exposed; however if the motives are correct and the information is authentic then I should not be worried. So I am prepared to be “out there” and accessible as you have seen.

Thank you again for introducing yourself. Congratulations to you and your fellow investors on the selection of Winning Brands Corporation for your portfolio. I think we have some interesting times ahead for us all to enjoy. If your company plays a useful part in the world, then I believe its shareholders will benefit accordingly.

Eric Lehner, CEO
Winning Brands Corporation

This memo may be shared with others.

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