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. color=#006400*** Memo From Eric 30 Jan 08 ***

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Soapy Bubbles   Wednesday, 01/30/08 07:33:30 PM
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.<font color=#006400>*** Memo From Eric 30 Jan 08 ***


Memo to Steven Hess



Subject Winning Brands Personal Care Products



In 1971, the cosmetic formulation assets of the Harper Method Inc. were purchased and became part of Niagara Mist Marketing Ltd (aka The Soap Factory) - which in turn entered into the recent reverse merger with GETT to create the Winning Brands Corporation that we all know today. That acquisition of personal care formulations is described on page 165 of the book "Martha Matilda Harper and the American Dream". Martha Matilda Harper was far ahead of her time and is considered by the author Jane R. Plitt to have changed the face of modern business. ISBN 0-8156-0638--9



Prior to the creation of Winning Brands as the successor corporation, The Soap Factory was producing a small quantity of a variety of personal care products, including some element(s) of the Harper Method formulations.



It is the policy of the management of Winning Brands Corporation to conduct the following review of theses assets before embarking upon larger commercialization:



· Conduct an environmental audit of the formulations to ensure that formulations which were innovative in their day still withstand the latest standards and concepts;

· If adjustments are necessary, then to evaluate which of the products are best suited to large scale commercial success based on a number of criteria including distinction, problem solving value and viable distribution;

· Assess the foregoing in light of the anticipated Return-on-Investment (ROI) from efforts to be expended in the expansion of personal care, vs the existing cleaning products to determine where the resources are most productive;

· Compare such plans to our mission to ensure that we are not deviating off target



Accordingly, for the present, the company is focusing on the development of marketing channels for its most up-to-date and vetted cleaning solutions to ensure that the firm has substantial cashflow and profits before undertaking further expansion of its product portfolio. It is important to remember that unexploited ideas remain potential assets for shareholders, whereas poorly implemented initiatives may become liabilities. To the extent that the company’s planning horizon is always at least 10 years forward, there is still plenty of time to let these elements come together in the future.



Sincerely,

Eric Lehner, CEO

Winning Brands Corporation

www.WinningBrands.ca




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