Just got home so I missed all the action today but I did have this email from Eric.
Hello Mr. DeBoer,
I will share your experience below with my colleagues today. Thank you very much for taking the time to write to us.
The Winning Colours® Stain Remover bottle contains 1,000 cleaning uses in one convenient solution. With its gentleness to skin, Winning Colours® establishes a new standard of user-friendliness in a stain remover. Textiles and upholstered surfaces that used to be off-limits to ordinary stain removers respond very well to Winning Colours® Stain Remover. Naturally, it can’t remove everything, but Winning Colours® is a great product to reach for first in dealing with the “drips, drops and disasters” that are part of daily life. Stains happen everywhere, constantly.
In the lubrication category, another company’s product, WD-40, has become a household name that we all recognize as a product to reach for first when things need a bit of oil to loosen things up or to remove a squeak. WD-40 has attained the status of an icon in its category. We see no reason that Winning Colours® Stain Remover can’t go on to similarly become North America’s favourite choice in our own household stain removal category! There is a relevant success example in the growth of WD-40 that demonstrates the potential of consumable household products to become category leaders and sold across many distribution channels as a pre-eminent category performer. We feel that Winning Colours® can become to stain removal what WD-40 has become to lubrication.
The long term attainment of our goals does not rely on any one particular “breakthrough” as much as consistent performance of the business fundamentals – reliable manufacturing; relevant marketing; realistic but ambitious goal setting; solving problems that emerge and learning from them; and finally – perseverance!
We are making inroads with major retail banners that will become more evident during 2008, but let’s not forget that thousands of grass roots independent retailers across America provide a counterbalance to the power of retail giants. The independents are just as important to building a company that has “staying power” because they provide the brand with a broad base of support.
Ultimately, we need to be available where people like to shop, not only where we want them to shop. That’s why our objective is for Winning Colours® Stain Remover to become available to consumers across a wide range of store types. If you are able and willing to let Winning Brands know of suitable stores in your own community that you recommend we approach – we’ll get on it right away.
Thank you for being an early investor in Winning Brands, and thus a contributor to the emerging Winning Brands success story.
Eric Lehner, CEO
Winning Brands Corporation