Broadcaster Inc (BCAS)

[ClaudioM]

Broadcaster.com Launches Advertising on its Site
Thursday August 23, 8:59 am ET
--Audience Loyalty Drives Early Launch--

LOS ANGELES--(BUSINESS WIRE)--Broadcaster, Inc. (OTCBB: BCAS - News) the premiere site for social video networking, has begun testing various advertising placements on its website, Broadcaster.com.

Broadcaster.com will offer advertisers the unique option of reaching specific channels within the site, and the Company is developing a targeted communities section as well. Using this approach, advertisers can reach a highly targeted audience, providing them an optimal return on their advertising dollars.

"There are more video advertisers wanting to advertise on the Internet than there are good places for them to advertise. We believe that advertisers will see value in Broadcaster.com because they can use this new venue to break through to niche communities and reach their targeted audiences. We also believe that because the advertisements will be specifically tailored to particular interests, members will be highly receptive to them," said Martin Wade, CEO of Broadcaster.

Broadcaster.com began testing its advertising concept in July of this year using both traditional and innovative marketing methods. It has been able to attract both the more traditional advertisers such as Netflix, American Express and Verizon, as well as niche market advertisers selling iPhones, ringtones and celebrity videos. Mr. Wade recently announced that the Company implemented its revenue-generating advertising strategy a year earlier than it had originally anticipated. The Company pursued this strategy because of the growth in its video views, 2-way cam community and online user session time.

"We believe that advertising on our social video network is a new and exciting venue for a wide range of advertisers. Broadcaster.com's goal is to become a key player in this rapidly growing segment of the digital advertising industry," said Wade.

Broadcaster has been testing various methods of advertising to see which types are least likely to alienate users or upset their online experience. Broadcaster has integrated ads that complement their most popular sections such as:

Featured Video Homepage: http://www.broadcaster.com/video/; and

Broadcaster Daily News Show: http://www.broadcaster.com/thenews/

About Broadcaster, Inc.

Broadcaster.com is a social video network that empowers registered members to become broadcasters, either of themselves through webcam video chat, or as producers broadcasting from playlists of live and pre-recorded content. Broadcasters are able to edit their programming with free Broadcaster tools, find an audience by inviting and adding other viewers to their friends list, and notify their audience of broadcast schedules and updates to channel content. Since its launch in Q4 of 2006, Broadcaster.com has amassed loyal audiences that upload and view millions of video files each month. Broadcaster's ever expanding library of content offers a wide variety of full-length movies, music videos, news feeds, original and proprietary content. Broadcaster, Inc. is headquartered in Los Angeles. For additional information about Broadcaster, Inc., please visit us at www.broadcaster.com.

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Source: Broadcaster, Inc.