LONGVIEW, Texas, Dec 7, 2001 (BUSINESS WIRE) -- Summit Environmental
Corporation, Inc. (OTCBB:SEVT) today announced that after six months of test
marketing, establishing a core dealer network and securing national
endorsements, the company will embark on an aggressive marketing campaign
beginning January 3, 2002.
On December 5, 2001, the Kilgore College Rangerettes officially endorsed
Luscious Lips as their performing lip product. Sunday, December 9, 2001, will
mark the appearance of the Rangerettes at Texas Stadium performing with the
Dallas Cowboy Cheerleaders.
"We will be wearing Luscious Lips and Luscious Dust on Sunday," says Dana Blair,
director of the Rangerettes. The endorsement agreement with the Rangerettes
affords Summit personal appearances by uniformed Rangerettes at all approved
trade shows, public appearances and marketing events.
Craig Morgan, Director, Texas Tourism Development in Austin, stated in a
newspaper article appearing in newspapers across Texas on Thursday, December 6,
2001, "With the Kilgore College Rangerettes, you're getting world class
publicity. They are the best of Texas Ambassadors to the World."
The first appearance for a trade show will be January 3-5, at the Texas
Dance/Drill Team Association State Convention. Summit's Pannache cosmetic
division has been approved as an associate member of the Texas Association.
Luscious Lips will be introducing the products at this convention as the
Ultimate Fund Raising Program.
Also appearing in Houston will be national spokesperson, Jessie Ward, the
current Miss Arkansas 2001 and top ten finalist at Miss America. Jessie appears
on the Luscious Lips website www.lusciouslips.cc or
www.pannachelusciouslips.com.
Additional endorsements for Luscious Lips were from Stacy James, current Miss
Texas and Marshawn Evans, Miss Washington D.C., a top 5 at Miss America.
Luscious Lips is a semi-permanent lip color which stays on for 8-10 hours after
applying. It is removed by a special remover. The product's unique design of
essential oils and botanicals makes it an environmentally friendly product.
Companies like Revlon, Maybelline, Avon, Cover Girl, and Beauty Control, to name
a few, have a product touting long wear capability.
These products simply do not stay on and can be rubbed off. Luscious Lips will
not come off or stain after allowing about 1 minute for drying time.
"The potential of the use of Luscious Lips as a fundraising tool creates very
exciting numbers for potential sales," states Paula Parker, Vice-President of
the company and the conceptual developer of Pannache and Luscious Cosmetics.
Summit uses two of the largest custom cosmetic laboratories in the world to make
these exclusive lines of products.
There are 178,000 drill team participants in Texas High Schools each year.
Summit has already sold some of the more well known high school drill teams in
Texas, like Memorial High School (Victoria), Foster High School (Houston), and
Longview High School (Longview).
During the test marketing phase in late July and early August, 22 presentations
were made to drill teams and cheerleading groups. Summit received 22 purchase
orders for Luscious Lips.
The national average for fund raising in schools is that each participant will
sell an average of six units. The addition of high school and junior high
(middle) school cheerleaders to the number of drill team participants, bring the
Texas annual participant levels to over 500,000. Summit already has commitments
from several organizations for its fundraising program.
A 1% penetration in the current marketplace in Texas alone means over $1,000,000
in sales to Summit with a net profit margin of 168%.
On December 15, 2001, Pannache/Luscious Cosmetics will be officially introduced
at the Miss Texarkana pageant where Jessie Ward is Master of Ceremonies. The day
prior to the event, a special imaging program will be held by Jessie Ward and
Paula Parker for all the pageant contestants. This is the first of pageants
continuing on through next June leading up to the crowning of the new Miss
Arkansas.
These pageants plus the junior pageants in Arkansas where Jessie will appear,
will be before over 50,000 participants.
"The profit margins for Luscious Lips is greater than any product we market
either on a wholesale or retail basis. When you have a 100% closing ratio in one
of your test markets and near 100% closing in your direct dealer program, this
is an area which generates nice profits for the company immediately and great
potential for sales in early Spring 2002," states Keith Parker, CEO of Summit.
