Lineage Cell Therapeutics Inc (LCTX)

[terry hallinan]

I am very curious to see how they attempt to market Renevia

Me too, DeepDive.

I have long thought the usual costly route of paying a giant dumbo an exorbitant percentage to distribute a drug in a place like the Common Market where the extremes of marketing are outlawed was foolish.

This is even more interesting.

I don't know how they operate today but JNJ was extremely successful long ago in such tasks as selling sausage skins in Malaysia. The sausage skins replaced hog guts that had to be scraped and washed manually.

Maybe it's the same today.

But JNJ managed to make a profitable business hiring native talent that actually had to overcome strong resistance to tradition like the idiot anti-GMO, natural food nuts today. [Hope you aren't one but if you are, change "nuts" to "selective buyers." ]

Anyway be interesting to watch and hope it's soon.

Best, Terry