It's been a long wait but I've started scaling back in! I still think it will be a slow journey for the next 6 months but if we get 300 units installed this quarter and maybe 500 - 1000 units per quarter after that, then the advertising revenue could really start making a difference next year.
Plus, unlike the drug store installations, my recollection of Coinstar machines is in Walmart, right at the front of the store where many thousands of people would see the display daily!!!
I can imagine several years down the road, after having installed all 17,000 units, with the manufacturing and installation costs behind us, then it should just become pure, sweet advertising revenue and service costs. Long-term monster still, I hope!
