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Monday, 10/16/2017 7:32:50 PM

Monday, October 16, 2017 7:32:50 PM

Post# of 1343
PLSB in the 000 shorted big time, low OS 52wks hi 0.08++

Let's have a look , again.. :)


Let's have a look , again.. :) at what's going on with the company...

Must see to get the picture.. as of NOW situation, in the retail reality field.. no bogus:
https://investorshub.advfn.com/boards/replies.aspx?msg=134278030


We have been in operation with our first product, Natural Cabana® Lemonade, for just over five years. We expanded this brand into Limeade, which started selling in January 2014, and into Coconut Water, which started selling in March 2014.



We introduced Natural Cabana® Lemonade in a 20oz glass bottle in 2012 and since then have developed a US regional distribution system. During July 2016, we began eliminating a number of weaker, non-performing and slow-paying distributors and now have approximately 70 distributors and 20 wholesalers. This was a strategic decision as we moved our sales model concentration from direct store delivery through distributors to warehouse direct to retail which has led to reductions in overhead associated with direct store delivery distributors. The continued decrease in net sales during Q2-2017 compared to Q2-2016 was expected. As part of the restructure we switched our packaging for Natural Cabana® Lemonade/Limeade from a 20oz glass bottle to a 16.9oz European style glass bottle This change has been well received in the market place and we expect to continue to deliver our products in this packaging.


Some of the more notable regional and national grocery and convenience chain stores are: Albertsons/Safeway/Tom Thumb Markets, Walmart, Kroger/King Soopers/City Markets, Stater Bros, Food Max, Houchens/IGA/IGA Express/IGA Cross Roads, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede’s Foods, Toot n Totem, Travel America, Smashburger, Bolla Markets, Shop-Rite Grocery, Natural Foods, Flash Foods and Associated Foods.


The impact of the 16.9oz European style bottles in the market place has been very positively received. These bottles fit comfortably in vehicle cup holders and have become a favorite of our convenience store buyers. Due to our efforts and the acceptance of these new bottles we have been able to open up some of the following outlets: Flash Foods, Bills Distributing, Travel Centers of America, Affiliated Foods, Inc, KeHe Distributors, Inc., Fiesta Mart, Inc., J-King, Inc., certain regions of 7-11, Shoprite and others.



We currently develop, produce, market, sell and distribute our brands through our strategic regional and international distribution system, which includes over 85% Class “A” distributors and wholesalers such as Sysco, The Sygma Network, UNFI and distributors for Anheuser Busch, Miller Coors, Pepsi, Coca-Cola, RC/7-Up and Cadbury Schweppes.


so far so good... :)

new SEXY bottles:

the OLD ones are sticking out from the crowd.. :)





PLSB What to expect going forward..:) Grow its USA territory from the 500K benchmark, on a quarter over quarter basis,
with main focus on TX + CA + NY, (100 mils population exposure combined)

Try one sale @ 1.99 week/capita/deli/gas/cold section grocers on a blue sky projection

With the right moves and exposure, a bit of advertising, the co. can grow and deliver overnight... big REVeNUES.. possible in the millions..


"We are working on some very exciting developments for the Company that we would consider transformative in nature. There are several opportunities to expand our product portfolio that are in front of us. With the debt reductions in place, we are now actively looking for acquisitions to transform our Company for the benefit of our shareholders. We look forward to being able to announce progress in this area when the time is right."



"Our team is working hard to expand our customer base and build distribution channels. We made significant inroads in the second quarter and expect to continue winning accounts at an accelerated pace in the second half of the year



The company is expanding it's foot print into Deli, delicatessen and restaurant exposure, and corporate catering agencies.. that's huge step in the right direction;



Quote:
J. Kings fits into our distribution strategy because they have a large business servicing food service operators. Wherever you find corporate cafeterias, local delicatessens or quick service restaurants ("QSR") in these counties, you will likely find J King's as a crucial vendor to those operations."

Pulse is very successful in other areas of the country and a national QSR brand whom we will be able to discuss in the near future is one of our largest customers today."


WHERE DO YOU THINK THIS GUY CAME FROM??

RIGHT? Manhattan deli.. and he LOVES it!!

Quote:
5 Stars
LOVE THESE LEMONADES www.buypulsedirect.com/Natural-Cabana-Premium-Lemonade-Limeade-Variety-Pack-Case-of-12-_p_28.html
I stumbled accross this Lemonade in a deli in upper Manhattan. At 1st Taste- I LOVED IT....I generally don t like any juice or lemonade TOO SWEET- but this was a PERFECT COMBINATION of being TASTY- REFRESHING and "NOT" Overly SWEET....I Now Order Them By The Cases DIRECT From Pulse- THANKS
Did you find this helpful?
Reviewed by: TD from NEW YORK CITY. on 8/11/2017













And Kehe is only warming up in TX _ California next and soon going to supply all its national warehouses..
Afi is doing same thing in TX
TA is taking over the INTERSTATES.. one state at a time PA + AZ (hot hot).. and that 3,000 cases per month to start off with without considering the pre announced expansion

TX + CA + NY surroundings make up for more then 100 million population.. :))



More Coverageis shaping UP.. really soon.. :))



PLSB Stocked up and ready Update https://www.facebook.com/buypulsedirect/?hc_ref=ARR_5QwI0dAiVQsiENqtW9OaDG1_jJp8v5EM9lQter60sy9t8JDAmsf3GCTUi3IWX7k







and they Smash it everyday.. since 2014 in one of the fastest growing health "better burger" fast food chain:




and since this is what they been doing as of NOW... let's have a look on where they are coming from.. :))

older pictures, OLD stock bottles, more marketing DONE at that time, way higher PPS ;)

PLSB

















We all the history and were PLSB sits right now, and having the opportunity to get it in the 00 .. is crazy good!!

and btw.. it always spiked about 500% gainer at times...




and IF I'd like to add some gas on fire, I'll bring in some other SWEET stuff.. hehee

The list is provided by the people who oppose the tax.. so thank you all:( http://stopthebeveragetax.com/ )
http://stopthebeveragetax.com/wp-content/uploads/Complete-Drink-List.pdf

PLSB is sugary TAX advantaged in 300 Billion sector Problem: see the complete list of all 1000 drinks affected, and that's NOT including Natural Cab

The list is provided by the people who oppose the tax... so thank you all:( http://stopthebeveragetax.com/ )
http://stopthebeveragetax.com/wp-content/uploads/Complete-Drink-List.pdf

And yet, Natural Cabana is NOT on the list, while all the competition and most industry making up for 300 Billion in worldwide soft drinks sales, are.. :)
-Taxed Advantaged
- Better Prices vs Competition
- More Costumers = More revenues
- Better Margin = More investors
- Non-Carbonated
- All natural ingredients
- Low Calories & Low natural sugar (cane&stevia)



https://en.wikipedia.org/wiki/Sugary_drink_tax
G@@@gle it.. The sugary Tax issue is all over the news these days and forcing LOTS of $$ to SHIFT naturally over the healthier alternative, consumers and Investors together...
https://www.reuters.com/article/us-usa-election-soda-tax-factbox-idUSKBN12Z0EI


While all soft drink sector giants have a few billions in their current products lines taxation to deal with, Pulse Beverage is well position to take advantage of the CONSUMER SHIFT in all natural LOW sugar PREFERENCES and TRENDS:

Quote:
________________________________________
https://www.cnbc.com/2017/08/26/chicago-soda-tax-causes-political-problems.html
Now billionaire Michael Bloomberg, who tried unsuccessfully to ban giant sodas as mayor of New York, is trying to sway public opinion in Preckwinkle's favor. His super PAC started running TV and radio ads defending the tax as a way to reduce an "epidemic" of childhood obesity and other health conditions.

Quote:
________________________________________
https://www.bloomberg.org/program/public-health/obesity-prevention/#overview
While Bloomberg Philanthropies works on a wide range of issues within each focus area, we apply a distinctive approach to all of our undertakings.
LEADING FROM THE FRONT

Mike Bloomberg has always been attracted to challenges where the potential for controversy or failure keeps others at bay. That approach comes from his entrepreneurial instincts and his belief in leading from the front, regardless of popular opinion or special interest politics.

All industry acknowledges the need for BETTER products, to accommodate the SHIFT:



Quote:
________________________________________
https://www.forbes.com/sites/greatspeculations/2016/03/30/contribution-of-u-s-soda-sales-in-coca-colas-revenue-could-decline-to-less-than-15-by-2020/#38b41be46533
U.S. alone formed 46% of Coca-Cola’s sales in 2015, and thus sales in the home market are significant in shaping the overall revenue for the company. CSDs have declined for the eleventh consecutive year in the U.S., but still form almost 40% of the overall liquid refreshment beverage market in the country



Quote:
________________________________________
The Pepsi Company has set the following goals for 2025: http://www.pepsico.com/live/pressrelease/pepsico-launches-2025-sustainability-agenda-designed-to-meet-changing-consumer-a10172016
Informed by the latest dietary guidelines of the World Health Organization and other authorities, the company will continue to refine its food and beverage choices to meet changing consumer needs by reducing added sugars, saturated fat and sodium levels in its product portfolio
• At least two-thirds of its global beverage portfolio volume will have 100 calories or fewer from added sugars per 12-oz serving.




Quote:
________________________________________
PLSB with 13g per serving is better than Panera's 35g and way better than most other soft drinks... That only strives at this time to lower their sugar benchmark to 100 cals.
50% soda sales decrease from tax cost consequences , observed in PA, + 8% sales decreased from Panera sugar content awareness campaign... it adds up when u talking market shares into a 300 Billion soft drinks segment.. ;)



Quote:
________________________________________

http://www.news-herald.com/article/HR/20170822/BUSINESS/170829791

A 20-ounce cola is listed as having 17.25 teaspoons of added sugar and 250 calories. Panera’s blood orange lemonade has 8.25 teaspoons of added sugar and 160 calories, while a plum ginger hibiscus tea has no added sugars and zero calories.

Panera had begun listing sugar counts near its soda fountains in March when it launched its new iced teas, lemonades and other fruity beverages. Since then, 8 percent of its fountain soda-drinking customers have switched to iced teas and other non-bubbly drinks, the company said.

Shaich said PepsiCo, which provides the soda that’s sold at Panera, was told about the new cups, but he declined to describe the discussions. PepsiCo said in a statement that it offers several drinks with no sugar added and no calories, and that the company and Panera “are both on a journey to offer consumers healthier beverage options.”
________________________________________



Quote:
________________________________________
Philadelphia’s Soda Sellers Say Tax Has Reduced Sales by as Much as 50%
https://www.bloomberg.com/news/articles/2017-02-17/philly-soda-sellers-say-tax-has-reduced-sales-by-as-much-as-50


How much a few %% of a 300 billion market share would be?.. when the big guys have a product line replacement to trends standards looking at 2025 deadline ???




Quote:
________________________________________
Natural Cabana® Lemonades/Limeades are targeted to beverage consumers desiring a lower calorie, all natural, thirst quenching beverage for enjoyment and rehydration. Nationally, only a handful of companies’ market ready-to-drink lemonades. We believe Natural Cabana® Lemonades/Limeades have competitive advantages over existing lemonade brands as follows: has 60 calories per 8oz. serving compared to over 100 calories of most competing beverages and is made of 100% all natural ingredients. The fact that Natural Cabana® Lemonades/Limeades contain no preservatives or artificial sweeteners means that they can be sold in health food stores such as Whole Foods, GNC Live Well, Vitamin Cottage, Sunflower and others.





enjoy

ST. LOUIS, Aug. 23, 2017 (GLOBE NEWSWIRE) -- A recent national survey* commissioned by Panera Bread revealed that 99% of Americans do not know the amount of added sugar in a 20 fl. oz. serving of standard cola, with 83% of Americans underestimating the amount. To better support and inform guests, Panera Bread today announced it will be the first national restaurant company to place calories and added sugar information directly in the hands of guests. Beginning this week, the company will roll out a new “sweet facts” fountain beverage cup that lists the calories and added sugar in each of its six new craft beverages, as well as regular cola. https://globenewswire.com/news-release/2017/08/23/1091294/0/en/The-Sweet-Facts-Panera-Bread-Announces-Next-Wave-of-Transparency.html








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