Monday, October 16, 2017 3:16:25 PM
It might actually be a problem if they grow too fast because their planned IPO isn't until next March. They need funding for the time being until the IPO to generate that money to get through the initial start up.
But, I would imagine they won't have trouble finding investors. HMNY already boosted their stake up to about 53% and other movie chain also invested in Movie Pass too. I could see announcements by Movie Pass on new deals with Movie theaters through out the country.
It's just like Pokemon Go driving people to public places, only Movie Pass is driving more viewers to the theaters. The theaters got nothing to lose and more to gain. They would be dumb not to take advantage of Movie Pass. Pretty soon advertisements on Movie Pass App or site could also generate that extra income to help sustain the business.
When you have 20k users using the app, it's not much for advertisement. But, when you got millions of people using the App on regular basis, that's a different story. Companies are always spending money on advertisement, through TV air time, Youtube, Face Book, all sorts of social platforms. Movie Pass could benefit from advertisements too.
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