Ford Motor Company (F)

[x1power]

What is hard to understand about F future customer base is will USA MC incomes continue to rise sufficiently to allow them to continue to buy pickups and SUVs? Also; without a major infrastructure upgrade across the board, for transportation oriented society . . . roadway travel and parking and efficiency is destined to de-evolve in to further states of chaos.

Everyone is hoping (assuming) gas prices can remain low into the future.
With 2-3 more billion worldwide populations increase projected over next two decades, that's a lot of income inequality to overcome.

Under such a scenario of events and challenges, what will eventually come about; world leaders budgeting to be focusing on housing, mass transportation, health, and food needs of such a larger population . . . or more pickups and SUVs? Resources, energy, space and time usage might just eventually become survival mode logic.

Folks chose entertainment helmets and suits over physical vacations, where is F future concentrating on vehicles?

How will F fair against say MSFT and Goggle?
Perhaps the new ex-furniture guru will bring forth 'entertainment couches'.