I added shares today. Love how every 2 seconds there is a SA article coming out about how its a sell and the author is short. Their Ad business is really showing huge growth so far. The company is smart enough to know that the hardware side of it is not going to be the growth driver and took steps to turn this company down another area of growth. The shorts are piling on and I say go for it. I love a good short squeeze. As more people cut the cord the traditional ad dollars will have no choice but to look at the areas that actually have the viewers. Hell nobody in my office has cable or Sat TV. They have internet and stuff like hulu, netflix, etc. It is no different when Facebook said that ad dollars were going to mobile and leaving the desktop. This company is actually ahead of the pac when it comes to this growth model IMO.