Pulse Beverage Corp. (fka PLSB)

[Taco1]

With all the new developments in the distribution system within the company this is going to fly. We're going to see all this new distribution that was adopted by the company in 2016. We're going to see huge growth here for the next few years and I can see new products coming online very soon. With statements out of the 10-K like this.

Growth Strategy
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Our growth strategy includes:


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expanding our US distribution reach to service national chain stores;

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increase awareness of our Natural Cabana® Coconut Water brand in the United States;

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securing additional chain, convenience and key account store listings for all our brands nationwide and internationally;

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increasing our warehouse direct to retail channel;

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focusing on full service Class “A” distributors; and

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focusing on placing our products in produce, natural and cold sets as opposed to the grocery aisles.

New Product Development

Our product philosophy will continue to be based on developing products in those segments of the market that offer the greatest chance of success such as health, wellness and natural refreshment and rehydration, and we will continue to seek out underserved market niches. We believe we can quickly respond, given our technical and marketing expertise, to changing market conditions with new and innovative products. We are committed to developing products that are distinct, meet a quantifiable need, are proprietary, lend themselves to at least a 30% gross profit, project a quality and healthy image, and can be distributed through existing distribution channels. We are identifying brands of other companies with a view to acquiring them or taking on the exclusive distribution of their products.


During 2016, we began eliminating several weaker, non-performing and slow-paying distributors and now have approximately 70 distributors and 20 wholesalers. This was a strategic decision as we moved our sales model concentration from direct store delivery through distributors to warehouse direct to retail which has led to reductions in overhead associated with direct store delivery distributors. The decrease in net sales was expected to grow net sales from a more profitable fixed expense base and to increase sales prices, reduce promotional programs, reduce freight-out which, collectively, will increase our contribution margin.

Some of the more notable regional and national grocery and convenience chain stores are: Albertsons/Safeway/Tom Thumb Markets, Walmart, Kroger/King Soopers/City Markets, Stater Bros, Food Max, Houchens/IGA/IGA Express/IGA Cross Roads, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede’s Foods, Toot n Totem, Travel America, Walgreens, Smashburger, Bolla Markets, Shop-Rite Grocery, Natural Foods, Flash Foods and Associated Foods.

We currently develop, produce, market, sell and distribute our brands through our strategic regional and international distribution system, which includes over 85% Class “A” distributors and wholesalers such as Sysco, The Sygma Network, UNFI and distributors for Anheuser Busch, Miller Coors, Pepsi, Coca-Cola, RC/7-Up and Cadbury Schweppes.

Something to look forward to.
This was announced on 8/23/2017 through the http://www.buypulsedirect.com

Buy Pulse Direct will be launching a new product line on the website in the very near future. It's very exciting times here at Buy Pulse Direct. Stay tuned for details!

Updates: 9/14/2017 We are happy to announce that with your help, we were able to donate $740.00 to Hurricane Harvey Relief, in addition, we donated 30 cases of assorted flavors of our Natural Cabana lemonade. We are very pleased to lend a helping hand to those most effected from this monumental storm.
As we mentioned in a previous newsletter, we will be launching some new products on the Buy Pulse Direct website within the next few weeks. Check your Pulse at BuyPulseDirect.com!

Mr. Yates explained some of the Company's future plans, "We are working on some very exciting developments for the Company that we would consider transformative in nature. There are several opportunities to expand our product portfolio that are in front of us. With the debt reductions in place, we are now actively looking for acquisitions to transform our Company for the benefit of our shareholders. We look forward to being able to announce progress in this area when the time is right."


Do you think that an ABL line of funding is coming any day with PLSB? Just take a look at these beverage companies what they got.

http://www.abladvisor.com/news/12619/pacific-mercantile-bank-provides-5mm-in-financing-to-health-ade

http://www.abladvisor.com/news/12204/ares-commercial-finance-provides-8mm-working-capital-facility-to-harmless-harves