Wednesday, September 20, 2017 9:53:12 PM
NFL's return boosted beer consumption 36% on opening Sunday
By Thomas Barrabi
Published September 16, 2017
Food and Beverage
FOXBusiness
The NFL’s return to the gridiron for its 2017 season is already providing a major boost to restaurants that sell beer, according to data from an industry monitoring service.
Total beer consumption rose 36.6% for the first Sunday of the NFL season compared to the same day one week earlier, said BeerBoard, which monitors draft beer lines at restaurants like Buffalo Wild Wings and Hooters. Sales volume was also 7.2% higher than on the first Sunday of the 2016 season.
Beers produced in the United States were the beverage of choice, with more than half (50.5%) of beer drinkers opting for domestic options. Bud Light and Miller Lite proved to be the most popular options, ahead of craft beers and IPAs.
While domestic beers ruled the day during Week 1, imported and craft beers appear to be closing the sales gap. U.S.-brand beer consumption actually fell 6.3% compared to Opening Sunday last season, while import consumption rose 12.2% and craft beer consumption rose 4.6%.
Anheuser-Busch, the parent company of Bud Light, paid $1.4 billion to lock up exclusive rights as the NFL’s official beer through 2022.
Beer continues to be one of the most popular beverage categories in the United States. Americans spent more than $37 billion on beer at retail stores over a year-long period ending in February 2017, according to data from Nielsen.
The Brewers Association estimates the overall size of the U.S. beer market at more than $107 billion, with $23.5 billion coming from craft beer alone.
Recent BUD News
- Tilray Brands, Inc. Reports Q3 Fiscal 2024 Financial Results • GlobeNewswire Inc. • 04/09/2024 11:00:00 AM
- Adobe Stock Drops Following Below-Estimate Projections, Cardlytics Surges with Unexpected Profit, and More News • IH Market News • 03/15/2024 11:30:55 AM
- Fisker’s Shares Take a Hit Amid Speculation of Bankruptcy, Altria Divests from AB InBev to Fund Stock Repurchase Initiative • IH Market News • 03/14/2024 11:39:32 AM
- Form IRANNOTICE - Notice of disclosure filed pursuant to Section 219 of the Iran Threat Reduction and Syria Human Rights Act of 2012 (Exchange Act Section 13(r)). • Edgar (US Regulatory) • 03/11/2024 08:19:58 PM
- Form 20-F - Annual and transition report of foreign private issuers [Sections 13 or 15(d)] • Edgar (US Regulatory) • 03/11/2024 08:17:39 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 03/08/2024 10:04:53 PM
- Airship AI skyrockets with DOJ contract; Carrier Global sells Fire Industrial division for $1.43 billion, and Latest News • IH Market News • 03/06/2024 11:01:03 AM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 02/29/2024 01:56:15 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 02/29/2024 01:47:26 PM
- U.S. Futures Dip as PCE Data Looms; Modest Gains for WTI and Brent Crude in April Contracts • IH Market News • 02/29/2024 11:13:07 AM
- Snowflake Stock Plummets 20.3% After CEO Transition; C3.ai, Okta, and Duolingo Surge Post-Strong Quarterly Reports, and More • IH Market News • 02/29/2024 11:09:45 AM
- AB InBev publie les résultats de l’exercice et du quatrième trimestre 2023 • Business Wire • 02/29/2024 02:36:00 AM
- AB InBev Reports Full Year and Fourth Quarter 2023 Results • Business Wire • 02/29/2024 01:30:00 AM
- AB InBev Named Olympics Games Partner • Dow Jones News • 01/12/2024 02:36:00 PM
- International Olympic Committee and AB InBev Announce Worldwide Olympic Partnership • Business Wire • 01/12/2024 01:30:00 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 12/22/2023 11:11:56 AM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 12/19/2023 11:44:26 AM
- Illumina’s Grail Divestment, Arm’s China Layoffs, IBM’s Software AG Acquisition, and More • IH Market News • 12/18/2023 10:51:50 AM
- Michelob Ultra Partners With Lionel Messi to Announce Being Named the Official Global Beer Sponsor of CONMEBOL Copa América USA 2024™ • Business Wire • 12/08/2023 02:00:00 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 11/15/2023 09:55:55 PM
- Anheuser-Busch on Pace for Largest Percent Increase Since November 2022 -- Data Talk • Dow Jones News • 10/31/2023 03:14:00 PM
- Tuesday’s Wall Street Highlights: Pinterest, BP, Wolfspeed, Arista, Lattice, Pfizer and more • IH Market News • 10/31/2023 11:24:04 AM
- Trending: AB InBev Backs Guidance Despite Further Bud Light Woes in US • Dow Jones News • 10/31/2023 10:50:00 AM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 10/31/2023 10:06:58 AM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 10/31/2023 10:04:57 AM
FEATURED Glucotrack Announces Expansion of Its Continuous Glucose Monitoring Technology to Epidural Glucose Monitoring • Apr 17, 2024 8:00 AM
ILUS Provides Form 10-K Filing Update • ILUS • Apr 17, 2024 9:54 AM
Maybacks Global Entertainment To Fire Up 24 New Stations in Louisiana • AHRO • Apr 16, 2024 1:30 PM
Cannabix Technologies Begins Certification of Contactless Alcohol Breathalyzer, Re-Brands product series to Breath Logix • BLOZF • Apr 16, 2024 8:52 AM
Kona Gold Beverages, Inc. Acquires Surge Distribution LLC from Loud Beverage Group, Inc. (LBEV) • KGKG • Apr 16, 2024 8:30 AM
Branded Legacy, Inc. Reports Significant Net Income of Over $3.8 Million • BLEG • Apr 16, 2024 8:30 AM